Cracker Barrel is doing what appears to be a complete rollback of all the disastrous rebranding and remodeling plans they announced last month. You’ll recall the enormous backlash the restaurant chain received when it decided to change its ‘Uncle Herschel’ logo and modernize its gift shops and dining areas.
Here’s more. (READ)
🚨 BREAKING — IT’S OVER: Cracker Barrel CANCELS all “modern” restaurant renovations!
— Eric Daugherty (@EricLDaugh) September 9, 2025
Logo is here to stay, decor and style are here to stay. Now FIRE the woke CEO!
“If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be. With our recent announcement… pic.twitter.com/G286vJN3Ie
(post continues) ...that our “Old Timer” logo will remain, along with our bigger focus in the kitchen and on your plate, we hope that today’s step reinforces that we hear you.”
They’re listening to Trump!
I like this, and also "bigger focus in the kitchen and on your plate."
— Jeff Carlton (@JeffWCarlton) September 9, 2025
If Cracker Barrel pulls back everything, then that’s where its focus should be.
Commenters agree that it should have been the company’s sole focus all along. The chain’s food quality has taken a dive over the last several years.
Now they have to fix how they serves meals.
— Spitfire (@DogRightGirl) September 9, 2025
That should be the focus, and they will make more money.
— Eric Daugherty (@EricLDaugh) September 9, 2025
Cracker Barrel is what it is. It’s a highway stop restaurant. Changing the store was a stupid idea. Now any sit down restaurant should always be fine tuning the menu. If they truly wanted to revamp the store, start with the food.
— someone (@DasRheingold90) September 9, 2025
That CEO must be in hell right now
Now Focus on the food- make the food something you are proud of!!
— GrrrGraphics-Ben Garrison 🤠 Cartoons 🇺🇸 (@GrrrGraphics) September 9, 2025
They should work on improving the food. And yes, fire the CEO.
— Ellie A (@EllieGAnders) September 9, 2025
More on that CEO in a bit.
Commenters knew what needed to be done long ago; all the iconic brand had to do was ask, and it could have saved $700 million.
Yep. This is all they had to do. pic.twitter.com/Zvd3hCNyXk
— BostonWriter (@bostonwriter) September 9, 2025
The entire brand is built on the idea of 'staying true to tradition'. You don't just get to abandon that without destroying the brand. pic.twitter.com/ndx3e42SbB
— The Conservative Alternative (@OldeWorldOrder) September 9, 2025
Leftist dogma requires that everything must be replaced with a new woke idea, whether it's broke or not.
— John Galt (@Faakew2) September 9, 2025
That's Marxism, in a nutshell.
— The Conservative Alternative (@OldeWorldOrder) September 9, 2025
Wokeism is just the newest iteration of it.
Wokeness destroys everything.
Posters appreciate Cracker Barrel’s mea culpa but say the team responsible for the redesign debacle must go.
I think the customer finally did rule in this case….bravo for admitting the misstep in commercial marketing!
— Suzie (@cardart4) September 9, 2025
Are the people who objected to Cracker Barrel’s changes going to become frequent customers now?
— Hobo Spices (@SpicesHobo) September 9, 2025
Until decision makers who caused this mess are removed, I still will not be going back.
— TLCSchip 🇺🇸🇮🇱🎗🙏 (@Tami89652794) September 9, 2025
The whole unnecessary mess caused by the CEO and her team only highlighted the deeper DEI and leftist activism issues of Cracker Barrel. This walkback of the revamp is great, but many say they will not walk through the restaurant’s doors again until the company realigns with its since-jettisoned foundational and traditional values.
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