I have sat through some deeply unfortunate television in my time.
It's what happens when you cover this crazy for a living.
I have watched panels that should have come with a medical disclaimer. It's true. And still, nothing quite prepares you for Jessica Tarlov, James Talarico, and Mark Cuban sharing a Fort Worth stage like the world's most expensive group project that nobody asked for.
What's especially annoying about this spectacle is that Cuban has been whining to Ro Khanna about his billionaire tax (I've been covering it, in fact), but apparently he's ok with everyone else getting taxed.
What a wick with a d.
Watch:
Jessica Tarlov is a cohost for a James Talarico rally with Mark Cuban.
— J (@JayTC53) August 29, 2026
It really doesn't get any more pathetic than these three bozos pic.twitter.com/D6yK4HuGb1
The clip making the rounds is short, which is a mercy in and of itself.
Tarlov is in the moderator chair with a notebook, doing her best Serious Podcast Face. Talarico is mid-sermon in a blazer-and-jeans combo that screams "I am both a seminarian and available for a GQ profile." Cuban is parked next to him, smiling like a man who just discovered a new way to be on camera. The plants look more comfortable than anyone else in the room.
Heh.
It's probably the smartest being in the room as well ...
I keep coming back to the branding. Tarlov spends a lot of airtime insisting she is the reasonable one in the room. Then she shows up in Texas to help the guy who once told the internet God is nonbinary and there are six biological sexes. Cuban, who has never met a microphone he didn't like, is there to vouch for Talarico's character. Character is destiny, he says. Destiny, in this case, looks a lot like a toss-up Senate race and a very convenient talking point about drug prices.
Texas voters can decide whether they want a Senate race narrated by a Fox panelist, a Shark Tank regular, and a candidate who talks like a TED Talk with a pulse.
I just wish somebody had warned the fiddle-leaf fig. That plant did not consent to this.
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