Nike just blew it. Color us NOT shocked.
If only they’d taken our advice and not been Dick’s … you know, Dick’s Sporting Goods? Hey, we’ve seen what happens when these companies are more concerned with virtue-signaling than they are with making money.
Womp womp.
Just Blew it: Nike’s Kaep Campaign is a Double-Digit Brand Bust https://t.co/iOVab6xaRv pic.twitter.com/Z7WUwm3zOF
— MediaResearchCenter (@theMRC) September 6, 2018
From theMRC:
“Before the announcement, Nike had a net +69 favorable impression among consumers, it has now declined 34 points to +35 favorable,” according to Morning Consult. Thirty-four points? You’d think that a company that produces wildly overpriced sneakers in Third World sweatshops wouldn’t do anything to jeopardize its brand approval.
Oopsie.
Maybe they should take a page out of Chick-Fil-A’s book and focus on product and service? Just thinking out loud.
Get woke, go broke. https://t.co/gPPv1ydYRg
— Instapundit.com (@instapundit) September 6, 2018
Shocker: The American people aren't big fans of Nike's use of a cop-hating bigot and below average QB as the centerpiece of their new ad campaign. Across the board favorability decreases —> pic.twitter.com/JXjW05buKM
— Jordan Schachtel (@JordanSchachtel) September 6, 2018
Yikes.
Fmr. pro basketball player Brock Gillespie: Nike aims for controversy, but they’ve swung and missed on this one – they’ve mis-assessed middle America pic.twitter.com/N4wGgFgFkA
— FOX & friends (@foxandfriends) September 6, 2018
Clearly.
Related:
Join the conversation as a VIP Member