Burger King UK might want to rethink this social media campaign … just sayin’.
Women belong in the kitchen.
— Burger King (@BurgerKingUK) March 8, 2021
YIKES! Right?
Now, they did continue on into a thread about their program and how there aren’t enough women working professionally in the kitchen BUT people on Twitter are not likely to read the follow-up tweets before they run off screaming into the Twittersphere about how sexist and misogynistic BK is.
Most people missed these two tweets:
If they want to, of course. Yet only 20% of chefs are women. We're on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career. #IWD
— Burger King (@BurgerKingUK) March 8, 2021
They should probably have included this in their first tweet but … nope.
We are proud to be launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams!
— Burger King (@BurgerKingUK) March 8, 2021
And hey, this doesn’t sound like a terrible program but the way they’ve framed it?
Serious amounts of yikes.
Y’all do know you could’ve combined your tweets into 280 characters, correct? pic.twitter.com/KIZKo9CtPK
— J.D. (@jdwitherspoon) March 8, 2021
Do they know?
Lol yall do know only a fraction of ppl reading this tweet will read the follow up, right?
— Elaquent™ (@Elaquent) March 8, 2021
Yup.
✍?nominated✍?for✍?the✍?List✍? pic.twitter.com/gSO4YnyTXA
— Siraj Hashmi in Gitmo (@SirajAHashmi) March 8, 2021
OH NOEZ THEY MADE THE LIST!
Also, if you want proof that people only read one tweet and then flipped out look no further than the responses:
somebody working at Burger King really looked at this and thought it was a good idea
— chop (@chopggs) March 8, 2021
BK UK answered:
To bring attention to the huge lack of female representation in the restaurant industry? Yeah we think it's a good idea, that's why we’ve created a scholarship to help give more of our female employees the chance to pursue a culinary career.
— Burger King (@BurgerKingUK) March 8, 2021
No one is saying the scholarship program is bad. They’re saying that one tweet on its own is not great.
Even KFC Gaming got in on the dogpiling:
— KFC Gaming (@kfcgaming) March 8, 2021
BK UK tried again:
Why would we delete a tweet that’s drawing attention to a huge lack of female representation in our industry, we thought you’d be on board with this as well? We've launched a scholarship to help give more of our female employees the chance to pursue a culinary career.
— Burger King (@BurgerKingUK) March 8, 2021
HOOBOY.
— chad stenzel (@realchadstenzel) March 8, 2021
Fast-food chains fighting in tweets is one of the few things left on Twitter that make us laugh.
Well, that and Joe Biden in general but you catch our drift.
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