Twitchy readers know all about the Bud Light controversy that has been brewing over the past few weeks and it seems like at least ONE brewery has taken some classes on marketing and is giving lessons on how to sell your brand by knowing your customers.
Yuengling is the name of the beer, they just tweeted about their history while holding the can in front of an American flag. Simple and effective, because they KNEW their market.
Yuengling, The Oldest Brewery In America. Independently Owned and Family Operated since 1829 because we make good beer. pic.twitter.com/5TdmGiUc5R
— Yuengling Brewery (@yuenglingbeer) April 14, 2023
There were tons of comments about how good the strategy was because it was just good marketing, they took the time to know who they were trying to reach and they DID reach them.
This is how you market beer. Kudos. https://t.co/9bGtsoRi2Z
— Deebs (@DeebsFLA) April 15, 2023
I suspect your sales will skyrocket but you'll also get a bunch of friendly young people with odd-looking hair applying for marketing positions. Resist the urge to hire them, no matter how many Ivy League degrees they have. https://t.co/WrKJDubMt4
— nihi (@nihiofkdi) April 15, 2023
HA! That one made us laugh, it is of course a dig at the failure of Bud Light to understand their client base when they decided to partner with Dylan Mulvaney.
This is not the first time Yuengling has been in the spotlight either.
We had forgotten that in 2016 the Left attempted to boycott them for committing the sin of allowing Eric Trump to tour their facilities. Thank goodness we have tweeters with long memories in our midst.
Decent beer.
And unsuccessfully canceled because they had the audacity to let a Trump tour their brewery. https://t.co/eB03y1yU8Q
— Gordon "Soros-Backed" Kushner (@Gordon_Kushner) April 15, 2023
Recommended
Yeungling, obviously DOES know its market.
We are not saying everyone who drinks beer is a Trump supporter, but in general, beer drinkers tend to be hard-working ‘America first’ type of people, and in 2016 that was the message Trump was pushing.
Today in 2023, simply being willing to show the American Flag in a tweet stands out to people who still love the country.
Me and @yuenglingbeer at a legit biker bar.
Yes, it was like Pee Wee in the Tequila scene. pic.twitter.com/wKBfKpU0eW
— Gordon "Soros-Backed" Kushner (@Gordon_Kushner) April 15, 2023
This editor does not even drink beer but introducing the Pee Wee Tequila scene into our brain makes us want to try it.
There were also TONS of people talking about SWITCHING from Bud Light to Yuengling.
Just switched from Bud Lite. I am quite surprised how much better it tastes. Glad to find it in Missouri.🍺🍻
— Lloyd Mack🇺🇸 (@LloydMack16) April 14, 2023
My husband switched a few weeks ago.
— QueenOfScott4.0 (@eburcham) April 15, 2023
Our next tweet had a brilliant idea.
The beer market has a lot of competition, is a good place to have a full out culture war.
Let’s goooooo! https://t.co/zVX6RUpE7a
— Marina Medvin 🇺🇸 (@MarinaMedvin) April 15, 2023
We are bombarded with culture wars at every turn, especially in entertainment. If we are FORCED to deal with it, then an even playing field would be nice.
Are all beer drinkers conservatives? Not at all, but the culture war in that arena would not be weighted to the Left like the entertainment market.
Finally, we did run into several people who were trying to imply that the Yuengling tweet was somehow ANTI-LGBTQ but one had the biggest ratio and the best responses.
Sadly, the user DELETED the tweet as we were writing this story, but luckily we had one user who still had the image of the tweet along with an amusing dig at the original tweeter.
So what is that supposed to mean. Anti-lgbtq friendly. If so just say it loud and proud. So people like me who have lgbtq loved ones will never purchase Bigot Beer again.
— Raintree Still has ADHD~ (@Raintree007) April 15, 2023
We love the alliteration of ‘Bigot Beer’, but that whole tweet is just silly. This IS the problem we touched on above. We are being FORCED into politics and culture wars even with BEER.
We would also LOVE to know how saying the history of the beer in front of a flag is hateful to anybody in the LGBTQ community.
Why do you think any product has to be “friendly” to any group? Just make a good product, keep out of politics and social issues, and sales will take care of the rest.
— 🍊Dyedorange🇺🇸 (@Dyedorange00) April 15, 2023
We will leave you with that fabulous response. We really wish EVERYTHING was not political. Just make a good product and sell it.
Help us fight back against these ridiculous culture wars at every turn by being informed about what the Left is doing.
Keep reading Twitchy!
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