Deodorant is a social construct the patriarchy uses to oppress women.

Or something.

Don’t make that face, we didn’t write this nonsense.

Slate did.

From Slate.com (sorry):

In addition to telling women that the world thought they were totally disgusting, those early ads often did address concerns around the health effects of antiperspirants. Early formulations of antiperspirants were more concentrated, meant to be applied just a few times a week. They probably felt harsher to use, and the concept of stopping sweat was probably also a little plain weird. So, as the ads made an emotional argument for their product, they also appealed to authority and logic. One notes, “Odorono is made from absolutely harmless ingredients, as your physician or any chemist can tell you.” Another Odorono ad includes a short excerpt from a 1915 issue of the Journal of the American Medical Association explaining that “no harm comes from stopping the perspiration under the arms.” A one-page ad for a brand called “Nonspi” uses the word safe four times; another for “Veto” boasts its gentleness on skin and clothes with the tagline “Your loveliness is Doubly Safe.” This insistence acted as a guard against an excuse not to buy into a made-up solution to a made-up problem.

Sorry chickie, sweating is gnarly. Especially sweating too much.

This is not a made-up problem.

Seriously.

Seems that way.

It is certainly starting to smell that way.

Heh.


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