Dick’s Sporting Goods made a really bad decision. Don’t be Dick’s.
Dick's Sporting Goods warns about gun-policy backlash as sales slide https://t.co/QNS6nZuPB9
— Mark Hemingway (@Heminator) November 29, 2018
This is what happens when you pander to people who don’t shop at your store anyway.
From the Washington Examiner:
Sales at Dick’s Sporting Goods dropped in the past three months amid backlash against tighter gun-sale restrictions following a mass killing early this year at a Florida high school.
Revenue dipped 4.5 percent to $1.86 billion amid challenges in the company’s hunting business during the quarter through Nov. 3. Sales at stores open at least 12 months – a key metric for the retail industry – fell 6.1 percent compared to the prior year.
Dick’s raised the minimum age to purchase a gun to 21 and stopped selling assault rifles last February after a Valentine’s Day shooting in Broward County that left 17 students and staff dead.
But wait, there’s more!
While Chief Executive Officer Edward Stack previously said the firearms policy brought in new customers and sales were reported as flat in August, Dick’s has now warned that “negative reaction” could affect future results.
Gosh, ya’ think?
Duh, ya' think???
I'll go to Bass Pro or Cabelas
— P-E-Z (@pez1963) November 29, 2018
— @Gre8Scott (@Gre8Scott) November 29, 2018
I've never walked thru their doors and have no intention to.
— Vern Demerest (@TxAv8r) November 29, 2018
No s$$$. I haven’t shopped there since they grandstanded on guns. And I don’t even hunt.
— Stubo (@StuartNewman2) November 29, 2018
Get woke, go broke.
— Allen Hamilton (@allen3rd) November 29, 2018
This should totally be a bumper sticker.
They shot themselves in the foot on this on.
— Tbag (@TJJSS1) November 29, 2018