Dick’s Sporting Goods made a really bad decision. Don’t be Dick’s.

This is what happens when you pander to people who don’t shop at your store anyway.

Aces.

From the Washington Examiner:

Sales at Dick’s Sporting Goods dropped in the past three months amid backlash against tighter gun-sale restrictions following a mass killing early this year at a Florida high school.

Revenue dipped 4.5 percent to $1.86 billion amid challenges in the company’s hunting business during the quarter through Nov. 3. Sales at stores open at least 12 months – a key metric for the retail industry – fell 6.1 percent compared to the prior year.

Dick’s raised the minimum age to purchase a gun to 21 and stopped selling assault rifles last February after a Valentine’s Day shooting in Broward County that left 17 students and staff dead.

But wait, there’s more!

While Chief Executive Officer Edward Stack previously said the firearms policy brought in new customers and sales were reported as flat in August, Dick’s has now warned that “negative reaction” could affect future results.

Gosh, ya’ think?

Brutal.

This should totally be a bumper sticker.

‘Nuff said.


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