Nike tripped over their own brand by using Colin Kaepernick as the face of ‘bravery’ with their ‘Just Do It’ campaign with reports showing a double dip in their branding. You’ll see plenty of Lefties shaking their little fists and insisting sales are up … but wait until the hype is over and the people who really buy their shoes stop.

C’mon. It’s brave for a second-rate QB who rode the bench to kneel in protest of a county that has given him everything and every opportunity?

What can we say? Nike really screwed the pooch on this one.

Mike Rowe had some thoughts on who they should have used for the campaign.


“Nike’s free to celebrate whomever they wish, and Kaepernick is entitled to his opinion – kneeling, standing, or lying down.,” Rowe qualified at the beginning of his post. “But if I was going to put someone’s face on a billboard – someone who epitomized bravery and sacrifice – I might have gone another way, especially this time of year. I might have gone with this guy – Tom Burnett.”

Tom Burnett was one of the heroic passengers onboard the infamous Flight 93 some 17 years ago. When he and a few fellow passengers figured out that the hijackers of their plane were on a suicide mission, they decided to do something about it. Their bravery and heroism likely saved countless lives, and will never, ever be forgotten.

Mike is so damn cool.


Just sayin’.

He gets it.

Nike doesn’t.

Shame on Nike indeed.

To put is mildly.


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