Apparently, Blue Apron doesn't want the business of the family values segment of America, or literally any adult who doesn't want their food delivery service to talk about intimate 'adult' material on their socials.
Uhhhh pic.twitter.com/Etu1u1jIEg
— Courtney O’Dell (@sweetcsdesigns) June 10, 2026
Just make recipes and send food. Why is this so hard?
Why do companies have to be so damn weird and gross, man
— Courtney O’Dell (@sweetcsdesigns) June 10, 2026
It's very weird. Also, why must everything be about sex?
Alright then. Weird. pic.twitter.com/CzO9KStbm7
— Burt Macklin (@BurtMaclin_FBI) June 10, 2026
No one wants these visuals when thinking about what to make for dinner.
— Oh, I've Lettered, Trust Me (@6YrLetterman) June 10, 2026
This is the problem with allowing kids right out of college to run your social media platform.
So, if I’m reading this right, Hello Fresh is gay and Blue Apron is lesbian?
— stuart (@tuquoque3) June 10, 2026
Apparently, Blue Apron believes gay women are their target audience.
Same marketing team as Hello Fresh? Sigh… can we just not?
— Chris Dunga (@ChrisDunga1) June 10, 2026
Blue Apron saw the feedback Hello, Fresh was getting to their gross campaign and decided to join the party. They really must believe any attention, even if it's negative, is better than no attention.
Another one bites the dust: @blueapron has asked for the #budlight treatment as well. #gowokegobroke https://t.co/0oriVJPHON
— Belissa Cohen Outlaw Jewess (@BelissaCohen) June 10, 2026
And they should get it.
When *meal delivery companies* publicly battle to see who can be the most depraved & disgusting. Bye b*tches 👋🏻
— Je Suis Charlie 🎤 🇺🇸 (@slashapu81) June 9, 2026
Cancel your Blue Apron & Hello Fresh orders and close your accounts.
Don’t do business with companies who hate you and your values. pic.twitter.com/p1YyWPn2GR
Just ask Grok to make a meal plan and then order the groceries for pick up. Let these businesses rot.
Blue Apron had a chance to absorb the fallout from Hello Fresh, but they blew it. pic.twitter.com/LbHR5yo0dS
— Pamela Garfield-Jaeger, LCSW (@pgarfieldjaeger) June 10, 2026
All I’m getting from pride month is that the community is literally good at nothing but screwing.
— Zero Tolerance Policy (@ThoughtCrimes80) June 10, 2026
Literally, everything is sexually charged.
Wait, gay people don't eat the rest of the year??? THIS month, this month... WTF they do all the other 11 months??? pic.twitter.com/vU3QPnTFWi
— BadTexanKitty (@OpenZoociety) June 10, 2026
And apparently, they don't eat without making it sexual. Who knew?
I tried Hello Fresh years ago and hated it. Now I can add Blue Apron to my list.
— JLahl (@JenniferLahl) June 10, 2026
Save your money for companies with some moral standards.
This is so weird. Why would blue apron sign up for the firestorm hello fresh has been taking?
— Bethany S. Mandel (@bethanyshondark) June 10, 2026
Is there anything shareholders can do? https://t.co/kerTEcgwoc
Doing the math:
— Grumpy Tech Bro (@GrumpyTechBro) June 10, 2026
HelloFresh = founded by gay dudes
Blue Apron = founded by lesbians
Checks out. Those Pride ads didn’t write themselves.
One’s all about prepping that fiber, the other’s diving headfirst into the box.
Corporate gay math is undefeated.
Maybe there is an opening in the market for a family friendly meal delivery service?
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