Of all of the people fighting to save women's sports and protect women's spaces, we probably don't cover Jennifer Sey enough. Twitchy readers know about Sey, the former Levi-Strauss executive who was being groomed to run the company, but then got ousted because she spoke out against COVID lockdowns, particularly the restrictions placed on children. Later, Sey wrote about how it is wrong for everyone to say COVID is over. What she meant was that COVID will never truly be over for children who suffered learning loss, for people who lost their businesses, for people who became addicted, for those who lost loved ones and couldn't even attend their funerals, and so many more.
But Sey isn't just dedicated to making sure that the government can never do that to us again. She has also spoken out fiercely against men playing in women's sports and men invading women's private spaces. As an experienced clothing executive -- and a former national champion in gymnastics -- Sey also knew she was in a position to do something about it, so she founded the XX-XY Athletics clothing brand this year. The company's mission statement is simple:
We are unapologetic about our goal. We are here to protect women’s sports and spaces.
We believe women deserve the opportunities that sports and single sex spaces provide.
· The opportunity to thrive — in athletics and education.
· Access to privacy and safety.
· The benefits of participating in sports – healthy self-esteem, positive body image, confidence, resilience.
· The chance to compete. And a fair chance to win.
As a company just getting off the ground, it's natural that XX-XY would need a strong marketing campaign to boost brand, mission, and product awareness. Sey recruited a strong team of brand ambassadors to help with that, including swimmers Riley Gaines and Paula Scanlan, outspoken gender transition critic Chloe Cole, educator and opponent of DEI Dr. Tabia Lee, and founder of Wrong Speak Publishing Adam Coleman.
With a strong team in place, XX-XY began running advertisements.
'Stand Up' is one of the first of those ads and it is a powerful message about protecting women's rights. So, of course, TikTok had to ban it ... and ban the company.
Watch the ad below:
When you run an ad standing up for women and girls' sports, you get banned for life from @tiktok_us.
— Jennifer Sey (@JenniferSey) June 18, 2024
Here's the ad.
Offensive right? 🙃 pic.twitter.com/ZN8uS0au1W
Nothing in the ad, even the news reports, is untrue. But it tells a truth that trans activists and the gender cult don't want people to know. So, TikTok labeled it 'offensive content.'
And here's the notification lest I be accused of lying by my "fans." pic.twitter.com/lUJ6cjuDYQ
— Jennifer Sey (@JenniferSey) June 18, 2024
This is so insidious. How gracious of TikTok to offer to help Sey 'revise' her ad so they won't permanently ban her company.
You can guess the reaction from Twitter, with many people offering to help promote the ad on the only social media platform left that even resembles free speech.
I hope your company completely blows up and becomes the next major athletic apparel brand. Taking market share from the big others.
— JamesT Pidduck (@jamestp1751) June 18, 2024
Blast away.
— Jennifer Sey (@JenniferSey) June 18, 2024
This was effective and the ad quickly gained hundreds of thousands of views on Twitter in a couple of days.
Then, Riley Gaines stepped in.
TikTok removed this ad from their platform for violating community guidelines. Shocker.
— Riley Gaines (@Riley_Gaines_) June 19, 2024
Should would be a shame if everyone shared this clip and bought from @xx_xyathletics 🙂pic.twitter.com/UVq3XaDsFN
Gaines tweeted that last night. This morning, in the span of just over 12 hours, the ad now has 1.7 million views and more than 18,000 retweets ... and both numbers are still climbing.
Seems like not that many people find it 'offensive' at all, TikTok.
Other prominent figures like Dr. Jordan Peterson and actor James Woods also shared it, adding hundreds of thousands more views.
Good work, @Riley_Gaines_
— James Woods (@RealJamesWoods) June 20, 2024
Thank you for your struggle to give American women and girls an equal opportunity on the playing fields of this great nation. https://t.co/b82yOnj0mF
And it wasn't just views. The replies to Sey, Gaines, and so many other retweets included many people who were placing orders.
Just bought a set of 3 t shirts. Can’t wait to wear them! Thank you for all you’re doing for women’s sports. 🙏🏻
— kty green (@stayingsane647) June 19, 2024
Reposting this ad and ordering MORE items from XX-XY Athletics 💙💚
— Kate Smith 🐊🇺🇸 (@naturllyblnde) June 18, 2024
I can’t wait to start wearing mine to volleyball tournaments. Thank you @Riley_Gaines_
— AlfaMale (@SStalls41) June 20, 2024
Yesterday, I ordered clothing from xx_xy athletics in support of Jennifer Sey. TikTok is making a big mistake. I suggest you support the company.
— Wendy Stone (@WendyStone777) June 20, 2024
This is the way.
TikTok's attempted censorship is even more repulsive when you consider that Sey's ad violated its 'standards,' but the platform welcomes videos from child groomers like Jeffrey Marsh.
Wow.
— Christina Dalcher (@CV_Dalcher) June 19, 2024
An ad trying to #SaveWomensSports doesn’t pass @tiktok_us’s standards, but Jeffrey Marsh does?
That’s kind of all we need to know. pic.twitter.com/WXDUuSw47V
The agenda is transparent and it is disgusting.
But it's always great to see that the censorship does not work and usually backfires. This time in the form of people who stated their commitment, as the ad says, to 'Stand Up.'
As a dad to 4 girls I’m 100% standing up for womens and girls sports. https://t.co/xfkMLYZYgp
— Andy Turner (@andyturner110h) June 19, 2024
Standing.
— Virginia Kruta (@VAKruta) June 19, 2024
For my daughters. For their friends. For their opportunities.#SaveWomensSports https://t.co/HKqKV6PZVe
#STANDUP https://t.co/9aCR304Sk5
— CA Gov is an Idiot (@robynchirppings) June 19, 2024
The tide is turning against erasing women, erasing women's sports, and putting women in danger.
The people who run TikTok can ban ads all they want, but they can't stop it.
Join the conversation as a VIP Member