Does Anheuser-Busch have any idea who its customers are? Beer drinkers love the Budweiser Clydesdales. A lot of beer drinkers didn’t like Bud Light going out of its way to commemorate Dylan Mulvaney’s 365 days of “girlhood.” Video emerged of Bud Light’s vice president of marketing going on about how Bud Light had been a brand of “fratty, out-of-touch humor,” but she was going to make it inclusive and bright to attract younger drinkers. And the way to do that was to have a caricature of a woman be the face of the brand.
The Washington Times is reporting that Budweiser Clydesdales events have been canceled over “security concerns” due to the backlash against the Mulvaney videos.
Budweiser Clydesdales events canceled over security concerns amid Dylan Mulvaney backlashhttps://t.co/pZhlNSB5jd pic.twitter.com/cos0hZVZuX
— The Washington Times (@WashTimes) April 12, 2023
Horses**t.
The Clydesdales are revered and looked upon as much-loved city icons. This is just Budweiser trying to act like a victim. https://t.co/7TxSEPvbD6
— Dana Loesch (@DLoesch) April 12, 2023
The new Clydesdale pic.twitter.com/ZMpgZHaGUs
— Jake (@Chestys_Ghost) April 12, 2023
Perfect.
One of the new excuses from progressives to not have to face the consequences of their poor decisions & actions, "security concerns".
Plays right into the "right wing violence" lie. A lie taking advantage of a lie.
— Mark Pukita (@mpukita) April 12, 2023
Your beer has been canceled by America.
— Kerry 🇺🇸 (@K1erry) April 12, 2023
Going all in on the victimhood culture!
— Tek Roo 2024 (@Tek_Roo) April 12, 2023
Pfft. Please. No one would harm them, AB is just playing the victim card.
— Bleu Cheque (@VERBAL_CHANCLA) April 12, 2023
Exactly. What a joke. This move just makes people even MORE pissed off at AB
— OrthoTraumaGuy 🇺🇸 (@OrthoTraumaGuy3) April 12, 2023
No one is threatening the horses. Anheuser Busch is further alienating their (former) customer base with this insinuation.
— NeaL Brooks (@TheNeaL) April 12, 2023
The Clydesdales weren’t the problem @AnheuserBusch @budlight
— Vivien (@Plaidlassy) April 12, 2023
— Simplex Patriae Advocatus. (@LawyerSimple) April 12, 2023
Is it slightly possible they don't want to spend money only to have the low attendance further the idea that they're bleeding out as a company? Would be bad optics for sure.
— Dent In The World 🚁🤸 (@dentintheworld) April 12, 2023
"Examples of the backlash include country music star John Rich pulling Bud Light from his Nashville bar because it wasn’t selling"
This is viewed as a violent threat?
— Alotta Latte (@LottaLatte) April 12, 2023
Concern over the security of executive bonuses.
— Where No HODLer Has Gone Before (@WhereHodler) April 12, 2023
Good. Budweiser should withdraw from the public sphere until their marketing VP is fired and the CEO resigns. The new CEO can reopen the company with a view for their old customers.
— James III ✝️🇺🇸 (@goldengatewill) April 12, 2023
Narrator: “there were no security concerns, related to the horses, or anything else”
— Mitch "The Wałęsa Project" Berg 🇺🇸 (@mitchpberg) April 12, 2023
Why don't they just use large dogs with fur boots?
— Wittorical (@Wittorical) April 12, 2023
Security concerns = leftist speak for "we don't want to subject ourselves to public protests and mockery"
— AdamInHTownTX (Not a Biologist) (@AdamInHTownTX) April 12, 2023
— Steve LaMotte 🇺🇸 (@stevelamotte01) April 12, 2023
They couldn't find any trans horses.
— Jack Spitz (@JackSpitz5) April 12, 2023
Accusing your own customers of being violent extremists… is an interesting ploy
— Rubric Marlin (@RubricMarlin) April 12, 2023
That based marketing chick really screwed up the brand….
— Jim Williams 🇺🇸 (@Calibr8ed) April 12, 2023
No one cares about them and there is no need for them to feel unsafe.
Fact is no one is going to drink their beverages anymore and that’s that. Nothing they can do to change it, other than coming forward and say they were wrong— TruthHurts (@sSleepyCats) April 12, 2023
Bud Light’s Twitter feed has gone dark. Maybe come up with some sort of “we screwed up” statement and post it, just to see if they can lure anyone back?
***
Related:
Inclusive. RIGHT.
Bud Light’s VP of Marketing makes things WORSE trying to defend the Dylan Mulvaney branding (watch)https://t.co/rsqsskBZU2
— Twitchy Team (@TwitchyTeam) April 10, 2023
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