'Follow my every word and you too will have a Rolex'; Islamic State leader wears luxury watch to first-ever public address

Yesterday, the notoriously secretive Islamic State leader Abu Bakr al-Baghdadi emerged from the shadows for the first time to call on Muslims to obey him as “the leader who presides over you.” Curiously, al-Baghdani, who spoke  at Mosul’s Great Mosque, appeared to be wearing a luxury wristwatch. This prompted plenty of questions — and ridicule —  from Twitter users.

Via Oliver Duggan of The Telegraph:

[T]he self-anointed ‘Caliph Ibrahim’ … brought a touch of branding into the bloody conflict, with many who have seen the 20-minute sermon commenting on his bulky and expensive wristwatch. His choice of accessory, which is believed to be either a Rolex, Sekonda or £3,500 Omega seamaster, has been highlighted as jarring with the content of his controversial speech … The watch bore an obvious resemblance to models designed by a number of famous watchmakers, including the £3,490 Omega seamaster Aqua Terra and a much cheaper Sekonda time piece.