Ugh. Here’s how not to commemorate 9/11 (the tweet has since been deleted):

https://twitter.com/bikramarlington/status/510050131089965056

Here’s what the promotion looks like:

Screen Shot 2014-09-11 at 10.16.58 AM

What. The. Hell.

The person, “Frank,” running the Twitter account attempted to explain (the tweet has since been deleted):

https://twitter.com/bikramarlington/status/510078256247488513

Oof. Frank, you’re doing it wrong.

He then apologized. Except not really:

That’s what you might call a non-apology apology. This is somewhat better:

And then there’s this (also deleted):

https://twitter.com/bikramarlington/status/510079290302795776

Oh no. No no no no no.

Frank kept digging:

“Yoga brain” didn’t do that, Frank. Stupidity did.

Let’s try that apology thing again, hmm?

Screen Shot 2014-09-11 at 9.51.24 AM

There’s gotta be a better way to pay respect to those lost.

Noted.

Here’s a suggestion worth considering, for all the corporate tweeters out there:

Editor’s note: This post has been updated with a screenshot of the promotion.