Golf Channel is part of the NBC Sports Group, and NBC is pushing the #DreamDay hashtag big time today:

And 50 years after Dr. Martin Luther King Jr. shared his dream for equality and civil rights, this is how Golf Channel marked the occasion:

https://twitter.com/GolfChannel/status/372745600766599169

Painful.

Au contraire, friend. Lots of people found that tweet extremely stupid:

https://twitter.com/sladegator/status/372751462196981760

https://twitter.com/norbizness/status/372751682431488000

Ouch.

Apology? Nah. Much easier for Golf Channel to pretend their cringeworthy tweet never happened:

Unfortunately:

There’s no such thing as a mulligan on stupidity.