As Twitchy told you yesterday, Bloomberg opinion columnist Noah Smith thought it would be a good idea to broadcast to all of Twitter that he doesn’t get the “joke” in SNL’s now-classic “More Cowbell” sketch. He should’ve kept his opinion to himself, but he didn’t, and so here we are, reading this thread from film critic William Bibbiani explaining the comedy behind the sketch:

Dude. We’ve gotta sit down and process what’s just happened. Join us, won’t you?

Ha!

Watch it again … for the first time: