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Uhhh, WTAF?! ABC 13 News in Lynchburg, VA surprises woman who lost both her home AND her sister in a fire with ... an umbrella?

ABC 13 News in Lynchburg, VA deleted a tweet about a story NOT because there was an error or a mistake, but because the story was absolutely one of the dumbest and most thoughtless things we’ve quite frankly ever seen on Twitter.

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Or on any site other for that matter.

Look at this:

This is AWESOME?!

The woman just lost her home AND HER SISTER in a fire and they think gifting her an umbrella is awesome.

Alrighty then.

This … is real?

Holy crap.

Nothing says you care about your audience like sending a woman who just lost her home AND HER SISTER an umbrella for a crappy PR stunt.

Wow.

Just wow. Speechless.

Sorta.

Twirl the umbrella.

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Yay!

Wheeee!

Sure, she lost her home AND HER FREAKIN’ SISTER, but at least she’s got this rad umbrella that she can twirl now.

Right?

Seriously.

No wonder they deleted it.

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Well, THAT makes it far less cringe.

Oh, wait, nope.

Edited to add a teensy bit more context: 

Apparently, she really wanted an umbrella.

But c’mon guys. This was just  … yeah.

Bad.

***

Related:

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‘Learn some history or STFU’: AOC dropped then SCHOOLED about religious freedom and her own party’s history (serious ouch!)

‘But we thought whistleblowers were GOOD’: HuffPo’s Christopher Mathias super butthurt over THIS speaker at CPAC

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