Remember when Gillette pushed out an entire marketing campaign that basically emasculated men and played to ridiculous identity politics? You member.

Toxic masculinity.

Seems they’re ‘shifting the spotlight’ from social issues or something.


Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.

The new ad, which launched last week, stars Australian firefighter and personal trainer Ben Ziekenheiner. “I’ve been a firefighter for 19 years,” Mr Ziekenheiner says in the ad.

“People sometimes ask if it’s scary. It can be, but like anyone who has a job to do, you prepare — not just in terms of your equipment but also mentally and physically.”

So alienating your entire clientele to pander politically to a bunch of people who don’t likely shave in the first place didn’t go so hot for them.

Whoda thunk it?

Crazy, right?

Whoa. Talking about the product they want to sell? THAT’S UNHEARD OF.

Sure it was.

And sadly for Gillette, those hairy women are hairy for a reason and likely aren’t all that interested in a razor.

Womp womp.


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