United’s tagline has been, ‘Fly the friendly skies’ for a long, long time.

And it’s worked for them for a long, long time.

So, of course, they are fixing something that isn’t really broken and joining the gender-fluid, non-gender, intersectional, woke movement by adding non-binary gender options for their passengers so they can, ‘Fly how they identify.’

From United.com:

United Airlines today announced it has become the first U.S. airline to offer non-binary gender options throughout all booking channels in addition to providing the option to select the title “Mx.” during booking and in a MileagePlus customer profile. Customers now have the ability to identify themselves as M(male), F(female), U(undisclosed) or X(unspecified), corresponding with what is indicated on their passports or identification.

“United is determined to lead the industry in LGBT inclusivity, and we are so proud to be the first U.S. airline to offer these inclusive booking options for our customers,” said United’s Chief Customer Officer Toby Enqvist. “United is excited to share with our customers, whether they identify along the binary of male or female or not, that we are taking the steps to exhibit our care for them while also providing additional employee training to make us even more welcoming for all customers and employees.”


Well, this editor identifies as a passenger who only flies first class, so there.

It is pretty damn funny.

Hey, that was our joke!


And the service in general.

Good talk.


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