The CBS intro to the AFC Championship Game between the New England Patriots and the Jacksonville Jaguars featured actor John Malkovich.
If you missed it, here it is.
The NFL’s David vs. the NFL’s Goliath, for the right to play in the Super Bowl.
— CBS Sports (@CBSSports) January 21, 2018
A LOT of people are loving it.
I know I’m late to the dance… but the John Malkovich open for @CBSSports was genius. I have watched it 4 times and almost missed the opening kickoff.
I have been in this business 40 years, and have never…never…seen anything as creative or well executed.
— John Shannon (@JSportsnet) January 21, 2018
— Dana Loesch (@DLoesch) January 21, 2018
— Carol Roth (@caroljsroth) January 21, 2018
— Damon Amendolara (@DAonCBS) January 21, 2018
The creative behind the John Malkovich opener is @PeteRadovich. Guy always delivers high-quality tease openers leading into big CBS games.
— Richard Deitsch (@richarddeitsch) January 21, 2018
Well done indeed.