The CBS intro to the AFC Championship Game between the New England Patriots and the Jacksonville Jaguars featured actor John Malkovich.
If you missed it, here it is.
The NFL’s David vs. the NFL’s Goliath, for the right to play in the Super Bowl.
Our tease for @Jaguars–@Patriots featuring @JohnMalkovich will get you AMPED for the AFC Championship Game on CBS. pic.twitter.com/DYClwgcTAW
— CBS Sports (@CBSSports) January 21, 2018
A LOT of people are loving it.
I know I’m late to the dance… but the John Malkovich open for @CBSSports was genius. I have watched it 4 times and almost missed the opening kickoff.
I have been in this business 40 years, and have never…never…seen anything as creative or well executed.
Thank you!
— John Shannon (@JShannonhl) January 21, 2018
Ah-maze-ing. https://t.co/bqaSF8e8Cl
— Dana Loesch (@DLoesch) January 21, 2018
John Malkovich is a national treasure #JAXvsNE #AFCChampionshipGame
— Carol Roth (@caroljsroth) January 21, 2018
This is one of the best big game NFL intros ever done. Laughs. Chills. Malkovich. Brilliant @NFLonCBS. Brilliant. https://t.co/ielxeh66QM
— Damon Amendolara (@DAonCBS) January 21, 2018
The creative behind the John Malkovich opener is @PeteRadovich. Guy always delivers high-quality tease openers leading into big CBS games.
— Richard Deitsch (@richarddeitsch) January 21, 2018
Well done indeed.