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DICK's Sporting Goods unveils BOLD plan to help small business owners sell more guns

DICK’s Sporting Goods CEO Ed Stack announced on Wednesday that his company will no longer sell “assault-style rifles,” high-capacity magazines or any gun to anyone under 21-years-old:

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Statement from the company:

But the company also took an unnecessary swipe at the “thoughts and prayers” crowd, declaring “But thoughts and prayers are not enough”:

The company is also urging lawmakers to whole host of new gun control measures, including a ban on “assault-style firearms” (which we would really appreciate if the company could define exactly what should and shouldn’t be banned):

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Biggest beneficiaries of this move? Small businesses, probably, as there is no shortage of alternative locations to buy a gun in America:

Mom-and-pop stores for the win:

https://twitter.com/ctsa/status/968828686303678464

This will earn the company a lot of good press, but is it the right move for the company? K-Mart tried to cater to the anti-gun crowd, and that didn’t go over very well:

We. Shall. See.

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