Ever since the backlash to Bud Light’s Dylan Mulvaney promotion started a couple of weeks ago, Anheuser-Busch brands have been silent on social media.
However, on Friday, the AB CEO issued a word salad-style statement making it clear that the Mulvaney campaign would at least be suspended for the time being:
As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew.
We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.
We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.
My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.
I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others.
Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation.
Brendan Whitworth
CEO, Anheuser-Busch
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After nobody bought that, suddenly @BudLight decided it would be a good time to return to Twitter, and here’s their first tweet in two weeks:
TGIF? pic.twitter.com/d3W4oWJSXr
— Bud Light (@budlight) April 14, 2023
Oh man, is this one of the worst corporate blunders in a long time or what? But really, we’ve got to feel for Bud Light’s social media team who probably had nothing to do with this mess.
The comments are saaaaavage https://t.co/d1iGO5A5xE
— Dana Loesch (@DLoesch) April 15, 2023
Yeah, that’s exactly what happened.
You guys should probably just give up posting for a while, or forever https://t.co/Wn6W2mqKpv
— Matt Walsh (@MattWalshBlog) April 15, 2023
Sorry, I already bought my case of water for the weekend. https://t.co/z4drxuFXr0
— Pradheep J. Shanker (@Neoavatara) April 15, 2023
Your boss literally said she didn't want my business.
Yuengling is great. And proud America First supporters! https://t.co/AFvHfym8nj
— NC Scout (@Brushbeater) April 15, 2023
And what a fine ratio it is 😬 https://t.co/rK3ClBdhdT pic.twitter.com/5zzSih1Np6
— ❤️🔥RNcat❤️🔥 (@RNcat50) April 14, 2023
It’ll take Anheuser-Busch a while to recover from this doozy.
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Related:
NBC’s Ben Collins not happy Bud Light ‘caved to the mob’ canning Dylan Mulvaney promotion
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