In other news, this is what happened after there was a big sale on Nutella in France

Doug P. | 9:31 AM on January 26, 2018

A lot of people really like Nutella, but when it goes on sale deeply discounted, people really REALLY like it:

Shoppers go nuts causing 'riots' in French supermarkets over 70% discount on Nutella https://t.co/RSSQbRLVSP

— Daily Mail Online (@MailOnline) January 25, 2018

Violent scenes in France caused by a discount on Nutella ? The addiction is real! ?#Nutella #France https://t.co/V4AuGVQHA1

— Simon Emilio Turkas Ⓥ ? #VoteLabour (@SimonTurkas) January 26, 2018

From the BBC:

A discount on Nutella has led to violent scenes in a chain of French supermarkets, as shoppers jostled to grab a bargain on the sweet spread.

Intermarché supermarkets offered a 70% discount on Nutella, bringing the price down from €4.50 (£3.90) to €1.40.

But police were called when people began fighting and pushing one another.

It definitely got ugly in some stores:

https://twitter.com/BNONews/status/956748327722221568