Yesterday there was a report from Axios that CNN’s recently launched subscription service, CNN+, “looks doomed”:

Warner Bros. Discovery has suspended all external marketing spend for CNN+ and has laid off CNN’s longtime chief financial officer as it weighs what to do with the subscription streaming service moving forward, five sources tell Axios.

Why it matters: Inside CNN, executives think the launch has been successful. Discovery executives disagree.

–CNN+ has roughly 150,000 subscribers so far.
–Warner Bros. Discovery wants to eventually build one giant service around HBO Max.
–New leadership has replaced CNN CFO Brad Ferrer with Neil Chugani, Discovery’s current CFO for streaming and international, as part of a broader finance team restructuring.
–Other high-level positions at WarnerMedia across different business functions are likely to be eliminated to cut costs and streamline leadership in coming weeks.

Maybe this will help CNN+ boost those subscriber numbers… or maybe not:

Get lied to and pay for the privilege? Thanks CNN+!

A question for the ages.

Right!?

If only ratios translated to viewers.

NOW how much would you pay?

Regrets? Perhaps Wallace has a few.

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Related:

Source says that Chris Wallace is ‘having daily breakdowns’ over the ‘miserable’ CNN+ launch

CNBC reports that CNN+ is drawing fewer than 10,000 daily viewers

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