We saw this story Tuesday and took a pass on it because it seemed like a cheap publicity stunt to promote a product. It’s not; it’s an expensive publicity stunt to promote a product. The makers of Cracker Jack have introduced Cracker Jill to celebrate women in sports.
Wokeness Wins the Ball Game: Cracker Jack Gets Upgraded to 'Cracker Jill'
https://t.co/U6D0hKD1Qp— RedState (@RedState) April 6, 2022
Alex Parker writes for Twitchy sister-site RedState:
In a men-maiming move, Frito-Lay has repackaged its iconic candy.
Since manly mentions are Jacked up, feminists everywhere can now tear into a box of “Cracker Jill.”
OfficialFritoLay’s YouTube channel boasts an ad in praise of the improvement.
The company subscribes to a contemporarily common concept — people are unable to live aptly unless they see others who look like themselves.
We weren’t going to write about it until we saw the video of Normani singing the revised version of “Take Me Out to the Ballgame” to find something to rhyme with Cracker Jill:
Cracker Jack has rebranded to Cracker Jill and rewrote the “Take Me Out To The Ballgame” song to make it feminist.
QUESTION: Is this the cringiest corporate virtue signal of all time? pic.twitter.com/CtWtlZwCHt
— Dr. Matt Walsh, Women’s Studies Scholar (@MattWalshBlog) April 6, 2022
It’s pretty cringey.
Cracker Jacks didn’t get the memo that gender neutrality is the wokest way to go now. Should have rebranded to Cracker Thems or Cracker X. Missed opportunity.
— Dr. Matt Walsh, Women’s Studies Scholar (@MattWalshBlog) April 6, 2022
Its close, but that @Gillette one was arguably worse.
— Deuce Alston (@DeucefromPG) April 6, 2022
Oh, you mean Gillette’s much-talked-about “toxic masculinity” ad?
What if Jack identifies as a Jill?
— Brian Harrist (@BrianHarrist) April 6, 2022
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We noticed they didn’t feature NCAA swim champion Lia Thomas in their montage at the end.
Enter Lia Thomas…..It's now a really new ball game…
— TL (@TL317) April 6, 2022
As someone named Jill, I hate this on another level.
— Jill Daves (@jhdaves) April 6, 2022
The prize in every hundredth box is a penis
— Yaroslav the Wiseass (@YaroslavtheWis1) April 6, 2022
This is one of the cringiest things I have ever seen
— Joe Doogan (@JoeDoogs) April 6, 2022
Similar to women’s sports, 1/20th the audience.
— SonOfMan (@SonOfMan_2) April 6, 2022
I can’t wait until Mr. Clean decides to come out with a Mrs. Clean line and use Jada Pinkett Smith as their spokeswoman so they can send $5 to alopecia awareness.
— Registered Voter 🇺🇸 (@JimyFromDaBlock) April 6, 2022
Has anyone asked them: "What is a woman?"
— Jeremy Sells (@thatjeremyguy) April 6, 2022
They must have a biologist on staff.
Related:
Shut-up and make RAZORS! Gillette clearly hasn’t learned when you go woke you go broke with their latest campaign https://t.co/vH4KA1jpGN
— Twitchy Team (@TwitchyTeam) January 14, 2019
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