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'Digital blackface': Social justice non-profit warns against using Oprah reaction memes if you're not black

We checked our archives and the first reference to “digital blackface” — defined as “various types of minstrel performance that become available in cyberspace” — came in 2017, when “The View” host Megan McCain was called out by Teen Vogue for using memes featuring black people. The issue came up again in 2018 when a social justice warrior tweeted that “if you’re white, please read up on digital blackface and why you should stop using GIFs/videos of black women for your own personal self-expression.”

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Oprah Winfrey’s interview of Prince Harry and Meghan Markle sparked plenty of meme-worthy reaction shots that have been making the rounds all week, and the Daily Mail is reporting that the Slow Factory Foundation, “a non-profit dedicated to social and environmental justice,” is warning us again to avoid digital blackface.

Yeah, that. Don’t do it. Unless you’re black.

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The Daily Mail points that others think the Slow Factory Foundation is going too far and calling for “black erasure.”


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