American Apparel apologizes for Challenger photo; Blames 'employee born after the tragedy'

American Apparel stunned many by posting a stylized photo of the 1986 Challenger disaster to its Tumblr page earlier today, complete with the tags “smoke” and “clouds.”

https://twitter.com/Lee_Ars/status/484815599709601792

Amid the backlash, it didn’t take long for the company to remove the image and post an apology.

https://twitter.com/americanapparel/status/484834097051598848

@americanapparel how do you say "Bullshit" in that employees's Language? Your company stepped on its own crank-again.

— “Yorktanan”❌ (@yorktanan) July 3, 2014

https://twitter.com/Brad_D80/status/484863734931025921

https://twitter.com/davidlandrum/status/484846332528439296

https://twitter.com/MaryTylerMog/status/484863400187412480