American Apparel stunned many by posting a stylized photo of the 1986 Challenger disaster to its Tumblr page earlier today, complete with the tags “smoke” and “clouds.”
Advertisement
https://twitter.com/Lee_Ars/status/484815599709601792
Amid the backlash, it didn’t take long for the company to remove the image and post an apology.
https://twitter.com/americanapparel/status/484834097051598848
@americanapparel how do you say "Bullshit" in that employees's Language? Your company stepped on its own crank-again.
— “Yorktanan”❌ (@yorktanan) July 3, 2014
https://twitter.com/Brad_D80/status/484863734931025921
https://twitter.com/davidlandrum/status/484846332528439296
https://twitter.com/MaryTylerMog/status/484863400187412480