As Twitchy reported, 2020 presidential candidate Michael Bloomberg is paying “influencers” on social media to hype him up and create memes to make him look “cool” — and the results are just terrible.

Equally cool, young, and hip New York Times columnist Maureen Dowd noticed the effort and wrote a piece wondering if “the dank memes” will prevail:

President Trump is the queen bee in this scenario, sitting at the “bitchyyy lunch table” with Mitch McConnell, Rudy Giuliani, Don Jr., Bill Barr, Mike Pompeo, Lindsey Graham, John Bolton, Jim Jordan, Kellyanne Conway, Rush Limbaugh, Sean Hannity and Laura Ingraham.

Dowd writes:

Now comes the new kid in school: Mike Bloomberg, who wants to topple the Queen Bee and is aiming to get there with mean girl — and meme girl — tactics.

“Bloomberg’s memes are comical in the worst possible way,” said Sarah Matthews, deputy press secretary for the Trump campaign. “Paying for internet influencers and memes proves you don’t understand how meme culture works. President Trump’s supporters create content for free out of genuine love for the president.”

And the president loves his meme-meisters back. Last summer, he invited a bunch of these masters of vicious trolling, conspiracy theories and doctored videos to the White House for a festive social media summit — an ogre with all his digital goblins kickin’ it in the cave.

There’s no question that it’s going to get really nasty as these two oligarchs go at it, now that the nastiest place ever — the internet — has become the foreground of political campaigning. The real question is: Who can make fetch happen?

Likening the 2020 campaign to “Mean Girls” is a real stretch, and Dowd didn’t make it happen.