This escalated quickly.

As Twitchy reported earlier Tuesday, Democratic Sen. Heidi Heitkamp was busy apologizing (sincerely, we might add) for a campaign ad which outed women as sexual assault survivors (sometimes incorrectly) and also used their names without their knowledge or permission.

That news broke this morning, and now a group of women who appeared in the campaign ad have issued a statement saying Heitkamp’s political agenda has ruined their lives, and they’re searching for a lawyer.

CNN reports:

Sen. Heidi Heitkamp issued a personal apology on Tuesday after her campaign identified some women as survivors of abuse in an ad without their knowledge or consent.

The misstep has led some women misidentified in the ad to decry the Democratic candidate and question how their names landed on the list, with one group of women saying they are seeking “a lawyer who will take our case” because the ad has “interfered with, or downright ruined, our lives.”

The letter featured over 120 names at the bottom, but several women have come forward to say they were either included without their permission or were not survivors of “domestic violence, sexual assault, or rape,” as specified in the letter.

Heitkamp says she’s “personally apologizing” to every woman affected, but it looks like that’s not going to cut it.