As you might remember, “Avengers” director Joss Whedon’s feminist ally credentials took a bit of a hit when his ex-wife dropped a bomb on him in the form of an article in The Wrap detailing years of affairs.

He still considers himself a feminist, though, even though he calls Ivanka Trump “sweetie” and tweeted that “Sam [Bee] was too kind” when she called Ivanka a “feckless c**t” on her cable TV program.

So pardon us when we’re less than impressed with his latest attempt to shore up his feminist credentials. This time he’s taking on a piece in the Los Angeles Times about University of Toronto psychologist and author Jordan Peterson.

For those not in the know, “incel” stands for “involuntary celibate,” and it’s sort of becoming a thing now, unfortunately.

So what has Whedon so upset this time? Cathy Young, a contributing editor at Reason, writes that Peterson’s sometimes wrong, but he shouldn’t be written off:

In reality, Peterson’s ideas are a mixed bag. He says some sensible and insightful things, and he says some things that rightly draw criticism. But you wouldn’t know this from reading Peterson’s critics, who generally cast him as a far-right boogeyman riding the wave of a misogynistic backlash. That’s a mistake.

For all his flaws, Peterson is tapping into a very real frustration: More than half a century after the modern feminist revolution began in the 1960s, we have yet to figure out new rules for partnership between men and women.

She concludes:

For all its successes, contemporary feminism’s main message to men is not one of equal partnership. Rather, it’s: Repent, abase yourself, and be an obedient feminist ally — and we still won’t trust you. It’s no wonder that Peterson has found an eager audience in this climate. If feminists don’t like his message, they should offer a better one.

This looks like a job for feminism’s biggest ally … Joss Whedon!