Aaron Rupar Stunned What Donald Trump Said About Lifelong Devout Catholic Joe Biden
NBC News Reports That President Biden Has Grown Angry About Re-Election Effort
The New Yorker Describes the 'Repressive, Authoritarian Soul' of 'Thomas the Tank Engine'...
Washington Post Writer Back With Another Hot Take on Whiteness and Country Radio
Color Us COMPLETELY Unsurprised: LAPD Task Force Created to Deal with Gangs of...
Media Matters Ari Drennen Plays Stupid, Claims You Need A DNA Test to...
New York Times Reports That 'Raunchy Christians' Are Turning Toward the Risqué
Best Economy Ever, Jack! More Americans Dip Into Retirement Savings to Make Ends...
Democrats Again Defending Dignity of MS-13 Gang Members
WATCH: Video of Nashville PD Physical Fitness Test Is MAJOR Cringe
Sen. Brian Schatz Tells Headline Writers How to Take Donald Trump Quote Out...
SHOCKING NEWS: New Study Reports Woke People Are Likely to Be Depressed and...
It's a Bloodbath (Hoax) Out There!
CNN Obviously Has No Problem With 'Bloodbath' When THEY Use the Word
Justice Ketanji Brown Jackson Concerned First Amendment Hamstrings Government

This scotch brand is getting involved in the Women's March and promptly walks onto a rake

It seems we have yet to reach peak corporate wokeness. Despite a list of businesses which have attempted to signal their corporate virtue to the activist set, and falling into a public relations quagmire in the process, still more companies feel a need to inject themselves into the public discourse.

Advertisement

With the Women’s March once again poised to lecture us, for reasons few can tell Johnny Walker Scotch has joined in on the hectoring.

Wow. How a company with a PR division, marketing experts, a social media team, and tons of marketing data can be this oblivious is a marvel.

A number of prominent activist groups have disassociated from The March already. The NOW, NAACP, Greenpeace, Emily’s List, and the Southern Poverty Law Center are just a few. Things have become so toxic even the Democratic National Committee has pulled its support.

But Johnny Walker remains oblivious. The scotch brand says “Here’s to every voice“, to support a Women’s March that has actually silenced voices — Pro-life feminists, and The Students For Life groups have been disinvited from the events, for examples.

Oh, and there is that small matter of anti-semitism attached to the leadership as well. It appears Johnny Walker Scotch is cool with that kind of bigotry.

Advertisement

WSWYDT

There’s another disconnect involved here I do not think the Johnnie Walker folks thought through. Linda Sarsour, and other Muslim leaders in the March, are not permitted to drink alcohol. Ooops!

The scotch brand has been trying to inject itself into the women’s movement for at least a year now. It has a version of hooch that it branded as “Jane Walker”. This was nothing more than the black version of its scotch with a new label and box, but hey — they care about women’s issues.

However, after committing to this movement for a year, the controversy flared and the company is essentially stuck now. Ah, the perils of corporate activism…

Advertisement

It is hard to understand how companies do not see the tripwires across the minefield that is social activism, these days. Repeatedly they envision the good marketing graces they could earn, without ever seeing the ramifications of angering the existing customer base.

But as a result there are the market reactions to keep us entertained.

They’ll get it. May be a touch late once they do, but they’ll eventually get it.

 

 

Join the conversation as a VIP Member

Recommended

Trending on Twitchy Videos

Advertisement
Advertisement
Advertisement