Well, it looks like Anheuser-Busch’s decision to partner with Dylan Mulvaney to promote their Bud Light brand is not going over like they hoped it would:
Anheuser-Busch loses more than $5 billion in value amid Dylan Mulvaney Bud Light controversy https://t.co/aBKYG9J3Tu pic.twitter.com/TatceNNibk
— New York Post (@nypost) April 12, 2023
From the New York Post:
Beer colossus Anheuser-Busch saw its value plummet more than $5 billion since the company announced its branding partnership with controversial transgender social media influencer Dylan Mulvaney.
Since March 31, shares of Bud Light’s parent company have fallen by nearly 4% — knocking down the company’s market capitalization from $132.38 billion to $127.13 billion on Wednesday.
Anheuser-Busch stock fizzled more than 1.5% on Wednesday.
Is that a lot? https://t.co/ZCm8yTuWQs
— jimtreacher.substack.com (@jtLOL) April 12, 2023
We’re not economists but it sure does seem like a lot to us.
It has been 12 days since Bud Light and Dylan Mulvaney announced their partnership.
The beer 🍺 brands parent company, Anheuser-Busch, has lost $3 billion in value plummeting from a value of $132 Billion to $129 Billion [Source: Daily Mail]
Bud Light sales have dropped 30% in… pic.twitter.com/5pizmaWHyz
— Oli London (@OliLondonTV) April 12, 2023
Bud Light has lost approx $7 Billion in market cap in 5 days.
I'm not a stonk market guy but this seems bad. pic.twitter.com/XFLDo0kEts
— Benny Johnson (@bennyjohnson) April 12, 2023
Bud Light is a big brand, and anyone who has spent even five minutes on social media knows its users have a roughly forty-eight hour attention span on any given controversial issue, but this one looks like it might have legs out in the real world:
I can’t speak for the stock value. I can simply say those I speak to in my neighbor & at work are saying they won’t buy it. Totally unofficial just water cooler talk. It will be interesting to see what happens in the next few months.
— Redbird (@Redbird412Norm) April 12, 2023
Yes. Yes it will.
HERE👏FOR👏THIS👏👏👏
Let’s keep going!!! pic.twitter.com/q0QtpTb5SL
— Lucy Riles (@LucyRiles) April 12, 2023
The bottom line is that no matter how people personally feel about this partnership, this was probably not Bud Light’s best move.
***
Editor’s Note: Do you enjoy Twitchy’s conservative reporting taking on the radical left and woke media? Support our work so that we can continue to bring you the truth. Join Twitchy VIP and use the promo code SAVEAMERICA to get 40% off your VIP membership!
Join the conversation as a VIP Member