You can always count on Twitter to dish up the crazy.
In this case, literally:
'UTERUS-shaped' cereal aims to normalise conversations about periods at the breakfast table https://t.co/LvpWc4cSje
— Daily Mail Online (@MailOnline) May 25, 2022
The Daily Mail has a story on Swedish feminine care company Intima, which has commissioned a uterus-shaped cereal in the hopes of “normalizing” conversations about menstruation at the breakfast table. We wish we were making this up.
From the article:
“A ‘uterus-shaped’ cereal has been launched with the goal of putting conversations about periods on the table.
Feminine care brand Intimina developed its raspberry-flavored ‘Period Crunch’ to encourage families to discuss menstruation more openly at breakfast. Despite being marketed as womb-shaped, the cereal actually resembles the entire female reproductive system.
The wheat-based cereal — a PR stunt which won’t actually ever go on sale — is dyed red to mimic the colour of blood.”
Yea, about that “color of blood” thing:
Does it turn the milk red?
— Ty the Typo Affishinado And Twitmo Squatter (@Ty_in_TX) May 25, 2022
Does it turn the milk red?
— Oscar the cat (@ScottWGerber) May 25, 2022
It’s a fair question. We’re not scientists but given our anecdotal experience with colored cereal over the years, we’re gonna have to say it’s a pretty safe bet that yes, it will turn the milk red. Or at least pink.
Which given the context here is pretty freaking gross.
Some people seemed to doubt the efficacy of using breakfast cereal to facilitate conversations about reproductive functions.
If you lefties need a cereal to explain a period to your kids I think I understand why they don’t understand where babies come from.
— Queen Velvet (@TMIWITW) May 25, 2022
That would certainly explain a lot.
my kid brain would have seen those things as ninja stars, and I certainly had no desire to discuss my period w/ my mother over breakfast.
I'll pass.
— Jean Gentry (@JeanGen09181213) May 25, 2022
Same, here, Jean. Same here.
We’re old enough to remember a time when you just, you know ate your breakfast.
Gone are the days with breakfast conversations about pink hearts, orange stars, yellow moons, and green clovers.
— Kasper (@kennywooder) May 25, 2022
Sigh.
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