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Can we just not with uterus-shaped breakfast cereal?

You can always count on Twitter to dish up the crazy.

In this case, literally:

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The Daily Mail has a story on Swedish feminine care company Intima, which has commissioned a uterus-shaped cereal in the hopes of “normalizing” conversations about menstruation at the breakfast table. We wish we were making this up.

From the article:

“A ‘uterus-shaped’ cereal has been launched with the goal of putting conversations about periods on the table.

Feminine care brand Intimina developed its raspberry-flavored ‘Period Crunch’ to encourage families to discuss menstruation more openly at breakfast. Despite being marketed as womb-shaped, the cereal actually resembles the entire female reproductive system.

The wheat-based cereal — a PR stunt which won’t actually ever go on sale — is dyed red to mimic the colour of blood.”

Yea, about that “color of blood” thing:

 

It’s a fair question. We’re not scientists but given our anecdotal experience with colored cereal over the years, we’re gonna have to say it’s a pretty safe bet that yes, it will turn the milk red. Or at least pink.

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Which given the context here is pretty freaking gross.

Some people seemed to doubt the efficacy of using breakfast cereal to facilitate conversations about reproductive functions.

That would certainly explain a lot.

Same, here, Jean. Same here.

We’re old enough to remember a time when you just, you know ate your breakfast.

Sigh.

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