You can always count on Twitter to dish up the crazy.
In this case, literally:
'UTERUS-shaped' cereal aims to normalise conversations about periods at the breakfast table https://t.co/LvpWc4cSje
— Daily Mail Online (@MailOnline) May 25, 2022
The Daily Mail has a story on Swedish feminine care company Intima, which has commissioned a uterus-shaped cereal in the hopes of “normalizing” conversations about menstruation at the breakfast table. We wish we were making this up.
From the article:
“A ‘uterus-shaped’ cereal has been launched with the goal of putting conversations about periods on the table.
Feminine care brand Intimina developed its raspberry-flavored ‘Period Crunch’ to encourage families to discuss menstruation more openly at breakfast. Despite being marketed as womb-shaped, the cereal actually resembles the entire female reproductive system.
The wheat-based cereal — a PR stunt which won’t actually ever go on sale — is dyed red to mimic the colour of blood.”
Yea, about that “color of blood” thing:
Does it turn the milk red?
— Ty the Typo Affishinado And Twitmo Squatter (@Ty_in_TX) May 25, 2022
Does it turn the milk red?
— Oscar the cat (@ScottWGerber) May 25, 2022
It’s a fair question. We’re not scientists but given our anecdotal experience with colored cereal over the years, we’re gonna have to say it’s a pretty safe bet that yes, it will turn the milk red. Or at least pink.
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Which given the context here is pretty freaking gross.
Some people seemed to doubt the efficacy of using breakfast cereal to facilitate conversations about reproductive functions.
If you lefties need a cereal to explain a period to your kids I think I understand why they don’t understand where babies come from.
— Queen Velvet (@TMIWITW) May 25, 2022
That would certainly explain a lot.
my kid brain would have seen those things as ninja stars, and I certainly had no desire to discuss my period w/ my mother over breakfast.
I'll pass.
— Jean Gentry (@JeanGen09181213) May 25, 2022
Same, here, Jean. Same here.
We’re old enough to remember a time when you just, you know ate your breakfast.
Gone are the days with breakfast conversations about pink hearts, orange stars, yellow moons, and green clovers.
— Kasper (@kennywooder) May 25, 2022
Sigh.
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