I always get a laugh out of modern logo redesigns. Why? Because they’re so afraid to take risks that it usually requires a few moments to tell the difference between the old logo and the so-called new one. The differences end up being so subtle you can’t help but giggle at the absurdity of it all. Well, Google has debuted its ‘new’ logo. It's more nuance than new.
Be ready to be underwhelmed. (WATCH)
🚨#BREAKING: For the first time in a decade, Google has unveiled a refreshed design for its iconic “G” logo, marking a significant update to its branding. pic.twitter.com/9qF3nm1QTZ
— R A W S A L E R T S (@rawsalerts) May 12, 2025
Google's new logo flows from color to color, shattering boundaries! It’s a vibrant reminder: no limits, just creativity. Any startup can navigate and conquer the market like a true trailblazer! 🚀 #GoogleLogo #CreativityUnleashed #StartupSuccess pic.twitter.com/d1hEKXatSo
— smart monkey (@monkey_startup) May 12, 2025
Blurred lines? Sounds perfect for that company.
— RΣҒΩRMΣD💨CIGΔRS (@ReformedCigars) May 12, 2025
I removed my glasses and got the same effect looking at the old logo.
A poster showed how ridiculously simple it was to change the logo. Heck, I could have done this! (WATCH)
Had to pull out all the stops to make the new @google logo pic.twitter.com/NxFe2KSDJN
— Seb Cornelius (@SebCornelius) May 13, 2025
The guy who did it got paid thousands just to use the blur tool
— Lucifer MStar (@LuciferMStarVRC) May 12, 2025
Same as Walmart did few months ago 😂
— pepesushi (@ZebraZooo) May 12, 2025
Ah, yes, the infamous Walmart logo redesign. I covered that here back in January.
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It was very much like Google’s minimalistic redesign. Take a look.
Walmart has rebranded their logo pic.twitter.com/4OMSid7zcv
— Dexerto (@Dexerto) January 13, 2025
I see no difference. pic.twitter.com/iO1HkgNLUa
— Brandie with a 🐝 (@BrandieWithABee) May 12, 2025
Others and I didn’t see much difference either.
Google and Walmart reminded posters of Japan’s similarly stagnant redesign.
— SUAREZ (@suayrez) May 12, 2025
— Dom Scaley (@handysnacks69) May 12, 2025
Google’s not the only Internet company that’s had a hard time letting go of the past when it comes to their logo.
we've seen this kind of deterioration before... pic.twitter.com/sDexr46IWi
— ChristoperLevich (@HeroShack) May 12, 2025
Let’s take one last glance at Google’s folly.
Google has updated their logo pic.twitter.com/kaMeFry1NX
— Dexerto (@Dexerto) May 12, 2025
"G" for Gradient. Wowww. 🙄
— White Gronko (@WhiteGronko) May 12, 2025
So Google got an Ombré..
— Moon Walker🌚🇺🇸 (@llldominoaffect) May 12, 2025
Wonder how much that person got paid lmfao
— Erik (@BetsandBirdies) May 12, 2025
This took 3 months of meetings and a team of at least 90 people
— Dick Fantastic (@DickFantastic4) May 12, 2025
Based on what I could dig up, Google’s logo designs are all done in-house. That means no huge redesign cost, just what normal salary the company’s designers already make.
