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Brew Crew Blues: Starbucks Slashes Bucks from Employee Holiday Bonuses

AP Photo/Gene J. Puskar, File

It’s fewer bonus bucks for Starbucks employees this holiday season. Workers for the coffee giant will see their end of year bonuses slashed by 40%. Corporate leaders say it’s because the company has had its worst fiscal year since the pandemic.

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Grab a cup of joe and read on.

There’s several reasons for the drop. One is competition. Starbucks competes head-to-head with both Dunkin’ Donuts and McDonald’s in most markets. That’s not counting dozens of smaller coffee drive-thrus.

It’s the economy, stupid! Bidenomics has made it impossible for many coffee enthusiasts to afford a daily fix. Inflation plus increased prices equals kicking the high-priced coffee cup to the curb. Coffee fans are either brewing at home or choosing cheaper alternatives.

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Unions have driven prices higher, plus killed the incentives for good customer service.

Service industry unions generally equal leftist employees and all the political causes and disruptions that come with them. Customers want coffee, not woke and DEI nonsense.

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Starbucks has painted itself into a corner of sorts. They’re stuck with their unionized workforce which will fight against most real measures to change and increase profitability. Prices will remain high and those who have moved on will find little reason to return. Continuing cuts to bonuses is more likely than the sea change needed to make Starbucks the coffee destination it once was.

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