Burberry apparently thinks troubled young women's mutilated chests make a great fashion statement

Sarah D | 4:58 PM on January 25, 2023

What is this? No, seriously, Burberry. What the hell is this ad campaign?

Burberry then. Burberry now. pic.twitter.com/V4RZzFTvls

— Kingsley Cortes (@KingsleyCortes) January 25, 2023

Since when is glorifying young women who have had their breasts removed for the sake of “gender affirmation” fashionable? Surely it can’t have been that long ago when gender dysphoria was regarded as a mental illness as opposed to a badge of honor.

.@Burberry’s latest ad is promoting young healthy people getting double mastectomies. pic.twitter.com/JwwXBVpi6f

— Libs of TikTok (@libsoftiktok) January 25, 2023

Burberry is trying to sell the message that this is normal. That this is healthy. That it is good. That’s a very dangerous message to be selling, and we mean that literally.

New study finds that suicides in a cohort of transitioning youths receiving gender-affirming care were were 37 times as high as the background population rate for same-age Americans. https://t.co/xx3jjKesDp

— Lyman Stone 石來民 🦬🦬🦬 (@lymanstoneky) January 25, 2023

This is really problematic.

Assuming you want actually follow the science and data, that is. https://t.co/EF3Zs7nBnl

— Pradheep J. Shanker (@Neoavatara) January 25, 2023

Undergoing physical and chemical transformations in the name of “gender affirmation” isn’t a decision to be undertaken lightly, or without absolutely all of the facts. But too often, it’s presented as the easy, one-stop-shop answer to young people’s problems. Sometimes there’s not even a problem in the first place. A 5-year-old boy says his favorite movie is “Frozen” and his woke parents think he’s transgender. It’s insane.

Look: if fully grown, fully emotionally and mentally developed adults believe that they were born in the wrong body, it should be their prerogative to take steps to rectify that. But young people are a different story. What they need is emotional support, compassion, and lots of therapy. The last thing they need is to be paraded around to sell clothes.

Bye @Burberry This is the exact opposite of the body positive message that women need and deserve. https://t.co/6D5NhHHxAp

— Not Mrs Fields (@NotMrsFields) January 25, 2023