HOLY CRAP! Ford's ad campaign for Saudi women drivers is something else [pic]

Remember earlier this week, when our friend Jon Gabriel shared this image to mark Saudi Arabia’s decision to start letting women drive next year?

Saudi Arabia rolls out new fleet of women-only cars. pic.twitter.com/rK19Ztfojh

— jon gabriel (@exjon) September 26, 2017

Well, as it turns out, he was really onto something:

Welcome to the driver’s seat. #SaudiWomenMove #SaudiWomenCanDrive pic.twitter.com/oksRbFvLWa

— Ford Middle East (@FordMiddleEast) September 27, 2017

Dude.

@exjon You almost nailed Ford’s Saudi ad campaign. https://t.co/kq33G41S8m

— Nando (@TooOldTooStupid) September 28, 2017

And how!

Is this supposed to look like a woman in a Burqa? Because it does. pic.twitter.com/vKGGDIGHeJ

— NeoN: Automataster (@neontaster) September 28, 2017

Does Ford’s Middle Eastern outpost think this makes Saudi women look empowered? Because … it doesn’t.

pic.twitter.com/MLujjMEDP8

— T.R. (@PereJules) September 28, 2017

Ok, NO.

— Noureldin (@iamnoorsalah) September 28, 2017

https://twitter.com/Wario32/status/913276910184124416

https://twitter.com/durrdevil0/status/913497313003413505

https://twitter.com/MicahMeatbag/status/913503439161667584