https://twitter.com/EmilyyNM/status/837344306331549699
Apparently this month, it’s going to be a lot more difficult to find your Brawny Man:
Love this @Brawny & @Walmart campaign! #strengthhasnogender ?? Woman on Brawny packaging – exclusive at Walmart! #BISummit @Brand_Innovator pic.twitter.com/exuJvcgPRM
— Emily McDonald (@emilydmcd) February 22, 2017
“Strength has no gender.” https://t.co/GeJLcE2Waa pic.twitter.com/ZNu3yaBijw
— ryan teague beckwith (@ryanbeckwith) March 2, 2017
More from TIME’s Motto:
The next time you buy some paper towel rolls, you might notice a big change in one brand’s packaging. For Women’s History Month, the iconic Brawny man is being replaced by a woman.
The new packaging features a woman wearing the classic red and black flannel shirt. You’ll be able to purchase the limited-edition eight-roll packages during the month of March in Walmart stores across the country.
It’s all part of the paper towel brand’s #StrengthHasNoGender initiative, which is in its second year. The campaign was started by Georgia-Pacific, Brawny’s parent company, in an effort to champion women in STEM fields (Science, Technology, Engineering, and Math).
Can’t they champion women without getting rid of an iconic man?
::groan:: https://t.co/fPoS6pVjCr
— Kemberlee Kaye (@KemberleeKaye) March 2, 2017
Needless to say, plenty of women are super-stoked:
Yesss @Brawny ???? #StrengthHasNoGender https://t.co/sRvhqmWZp7
— Anastacia Young (@anastacia_liana) March 1, 2017
YES @Brawny #WomensHistoryMonth https://t.co/C1SdpF9ysV
— tanya shuckhart (@mediatanya) March 1, 2017
Loving this campaign by @Brawny #StrengthHasNoGender https://t.co/VnaRr2poXO
— Sarah Weber (@sweb_marketing) March 1, 2017
Nice change from females obsessed with housework to strong women role models. @Brawny #StrengthHasNoGender https://t.co/QAelqZrNPz
— Angad Kaur (@AngadKaurKhalsa) March 1, 2017
Heck yeah! Brawny Celebrates Women’s History Month By Featuring a Woman on Its Packaging https://t.co/u9tJF6IynH
— ♐️ (@CiaraMontero) March 2, 2017
Yaaassss #Brawny! Love this ad! #StrengthHasNoGender #ItsTrue https://t.co/SM0V69cVGZ pic.twitter.com/IMcnRfDdG1
— Alicia Esperanza (@AliciaEsperanz) March 2, 2017
Awesome! The Brawny Man Gets Replaced With a Woman for Women's History Month https://t.co/Wqh0W5rIGC
— Sarah Mobin (@smobin) March 2, 2017
Big ups to @Brawny for updating their packaging from "Brawny Man" to a woman. They're doing #WomensHistoryMonth right. #StrengthHasNoGender pic.twitter.com/VPTui8AXhM
— Valerie Kan (@valerie_kan) March 2, 2017
SMART advertising from @Brawny for #WomensHistoryMonth!!! #StrengthHasNoGender #STEM https://t.co/R2tytnOfqq
— Brittany James (@bitty_boop) March 2, 2017
"Bless this paper towel brand" words I never thought I'd tweet, but you go Brawny! #StrengthHasNoGender https://t.co/OrEx38JeR2
— Sami McKenzie (@sami_mack) March 2, 2017
But would they still be as excited if they knew about this?
Brawny is owned by Georgia-Pacific, a subsidiary of Koch Industries. https://t.co/LSYcNErd2O
— Adam Hirsch (@theadamhirsch) March 2, 2017
Uh-oh … that’s highly problematic!
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