Still on the fence about signing up for Obamacare? This new ad campaign from the fine folks at Enroll America should change that:
This video where cute animals try to get you to sign up for Obamacare is better than the Brosurance ads. http://t.co/z1UnrAkg14
— Chris Moody (@moody) February 4, 2014
This isn’t the first time Team Obamacare has turned to the animal kingdom to spark interest in enrollment. But based on the crappy signup numbers, the pictures of rodents on swings just weren’t cutting it. Live-action is the way to go!
Step 1: Make cats and dogs sing. Step 2: People start madly signing up for Obamacare? http://t.co/EJE7FRg7PM
— Amy Payne (@amympayne) February 4, 2014
More from Heritage:
“The thing about animals is that just the image of them tends to soften people,” said a consumer psychologist quoted by USA Today. “Animals open you up, allow you to see the message and pay attention to it.”
The focus of the ad is simply getting people to sign up. USA Today reports that “Enroll America says about 81% of the public doesn’t know about the deadline,” yet the ad never mentions a deadline.
Right—the March 31 deadline to “get covered,” as they say. Because Obamacare forces everyone to purchase government-approved health insurance or pay a penalty. The crooning kitties don’t mention that.
Because the truth about Obamacare isn’t cute and cuddly.
Time will tell as to whether the campaign proves effective … oh, who are we kidding? Obamacare has been a flop from the get-go. Now it’s just dragging unsuspecting animals down with it.
Obama targeting Obamacare to young women with pets. Next up, old ladies with cats, children with hampsters. Why not contract PETA to do ads?
— Birdy (@sherianbird) February 4, 2014
https://twitter.com/think_zink/status/430710098345074689
I like pets as much as anyone, but the Buzzfeedification of Obamacare shows how much of a hard sell it is: https://t.co/I2qfHTDOqR
— Queen of England (@QueenLizzyII) February 4, 2014
https://twitter.com/MMarinaccio/status/430733214874103808
I have no words for how bad this is. | Would Singing Animals Get You to Sign Up for Obamacare? http://t.co/93cpwwcDYr via @Heritage
— Daniel Wanke (@danielwanke) February 4, 2014
Pathetic.
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Related:
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We are all lab mice now: White House didn’t think this Obamacare promo through [pic]
Bam! Rep. Issa hits back at WH’s pathetic @AdorableCareAct propaganda [pics]
‘Adorable Care Act’ animal meme countered by more realistic photos from Obamacare’s wild kingdom
Catatonic panda? White House’s beloved @AdorableCareAct goes mute after O-care website debacle
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