CNBC is reporting that Hostess and the BCTGM have agreed to mediation, thereby avoiding a shutdown — for now.
More from the AP:
Hostess Brands Inc. and its second largest union will go into mediation to try and resolve their differences, meaning the Irving, Texas-based company won’t go out of business just yet. The news came Monday after Hostess moved to liquidate and sell off its assets in bankruptcy court citing a crippling strike last week.
The bankruptcy judge hearing the case says that the parties haven’t gone through the critical step of mediation and asked the lawyer for the bakery’s union to ask his client, who wasn’t present, if he would agree to participate.
The news has snack cake lovers rejoicing:
hostess twinkies are saved!
— James Smith (@Terpreb) November 19, 2012
More twinkies to come @MsSarcastic RT @CNBC: BREAKING: Hostess and Bakers Union agree to mediation, preventing shut down.
— J.Desmond (@DarkyJenkins) November 19, 2012
CHEA! Ho-Hos back! RT @CNBC: BREAKING: Hostess & Bakers Union agree to mediation, preventing shut down
— Bitch Spoiler (@MrSuperJay) November 19, 2012
https://twitter.com/zander_jones/status/270620988973125632
Thrilled to hear that Hostess, may in fact, possibly live. I want, no, NEED this to come true
— Steven (@mevinstatis) November 19, 2012
Hostess and union agree to mediation? Sno-Balls!!!
— Evan (@evan7257) November 19, 2012
FUCK YES. RT @CNBC: BREAKING: Hostess and Bakers Union agree to mediation, preventing shut down.
— ThunderTreats.com (@ThunderTreats) November 19, 2012
https://twitter.com/emilymorgann/status/270620954940551168
god bless America and twinkies RT @CNBC: BREAKING: Hostess and Bakers Union agree to mediation, preventing shut down.
— Nxlevel LifeStyle (@Nxlevel) November 19, 2012
Hostess & the union have agreed to some terms! Sparing the twinkies & ding-dongs from untimely death. It is a festivus miracle!!! #festivus
— Stephanie Shaw (@stephanieshaw) November 19, 2012
Recommended
Hostess Cupcakes aint goin nowhere!!! We shall overcomeeee
— Noah Fence (@ProllyJohnny) November 19, 2012
Glad I did not buy that $200 twinkie on ebay. “@CNBC: BREAKING: Hostess and Bakers Union agree to mediation, preventing shut down.”
— Michael Huie (@akaboog) November 19, 2012
Next is the middle east! TWINKIES ARE SAVED! Hostess And Bakers Union Agree To Mediation http://t.co/tNaX9rtO via @BI_RetailNews
— Peter Ilberg (@ilberg79) November 19, 2012
Snort. If only.
Some people, though, are speculating that the entire thing was a slick marketing ploy by Hostess to boost sales:
It's official: Hostess has now pulled off the greatest marketing scheme known to man.
— Theron Fly (@TheTFly) November 19, 2012
The marketing people at Hostess are geniuses
— Nikki Wolfe (@Nikki704) November 19, 2012
I've gotta say, that was an amazing marketing stunt that Hostess pulled. Talk about a brand buzz, twinkies were a flyin'!
— Bri (@BriDehlinger) November 19, 2012
As a PR man, I say bravo, Hostess. Bravo. #slowclap
— Kevin Erb (@kevinerb) November 19, 2012
https://twitter.com/marcnemcik/status/270620938897346560
https://twitter.com/BlackFalcon_net/status/270620957566197760
https://twitter.com/LizConnerat/status/270620986842431488
Hostess may want to consider the threat of bankruptcy on a monthly basis to boost sales.
— Mark Szczepanik (@Szczepanik) November 19, 2012
Twinkie punked us. BTW, That's called a "Twunk." Well played by the Hostess with the mostess.
— Virginia TK (@VirginiaTaylorK) November 19, 2012
What a brilliant move by Hostess to trigger nostalgia-fueled surge in sales.
— Philip Klein (@philipaklein) November 19, 2012
One thing’s for sure: Hostess now finds itself in the envious position of being on the tip of everyone’s tongue. We hope that negotiations will indeed pan out for the sake of the Twinkie — and for the sake of the 18,000-plus employees whose livelihoods are on the line.
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Shameless: NPR laughs at Hostess going out of business and eliminating thousands of jobs
Has the Twinkie-pocalypse arrived? Hostess to go out of business, cut 18,000 jobs; Updated
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