Editor’s note:

Nick Reely, Pabst Blue Ribbon’s VP of Marketing, has issued a statement on the tweets in question:

“We apologize about the language and content of our recent tweets. The tweets in question were written in poor judgment by one of our associates.   In no way does the content of these tweets reflect the values of Pabst and our Associates.  We’re handling the matter internally and have removed the tweets from our social platforms.”

Our original post appears below.

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If you’re trying to kick off the new year by cutting back on the booze, the fine folks at Pabst Blue Ribbon have a bit of advice for you:

We’ve gotta admit, we hadn’t considered that. It’s really more of Ahmed Al Assliken’s thing. And the last thing we want to do is horn in on his territory.

Let the record state that that’s where he stands on the subject.

You know, in case you missed it the first time they said it.

Welp.

Snort.

What’s even happening right now?

They can have it.

We can’t help but wonder if Pabst Blue Ribbon is trying to suggest that their beer tastes like … well, you know. But it kinda sounds like that’s what they’re going for.

Oh my. That took a dark turn, didn’t it?

We’re not about to tell PBR how to run their Twitter account. Let’s stick around and see if this strategy pays off for them.

Or if their social media person still has a job tomorrow.

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Update:

Al-ass, Pabst tweet. We hardly knew ye.