We’ve come a long way, baby. Such a long way, in fact, that hair is apparently a social construct. Or something:
L'Oreal cast hijab-wearing Amena Khan in their new hair campaign, and it's perfect https://t.co/qL4GK0vTE4 pic.twitter.com/vBbzst9iId
— HuffPost UK (@HuffPostUK) January 16, 2018
L’Oreal has become the first major international brand to cast a woman in a hijabin a hair campaign, explaining that hair care is of interest to everyone, whether you choose to show your hair in public, or not.
Blogger and model Amena Khan, who also worked with the French brand on their 2017 collaboration with The Prince’s Trust, wrote on her Instagram that this was a “game changing” new project.“You have to wonder – why is it presumed that women that don’t show their hair don’t look after it,” Khan said in an interview with Vogue magazine.
Well, we’re not sure who’s presuming that, but it does seem pretty reasonable to assume that a hair campaign spokeswoman would, you know, show her hair.
https://twitter.com/_fizza__/status/953708612408565760
https://twitter.com/LizWFB/status/954036300637724674
She's very pretty.
How exactly is this a "hair campaign?" https://t.co/rUKftxjETl
— RBe (@RBPundit) January 18, 2018
Where's the hair?
— Vix_♠☺♣ (@JasminBreezey) January 18, 2018
Hair? Can you see it?
— Lys Dias-Düstenbeck (@dias_cdk) January 18, 2018
This is a bit like hiring a kippah-
wearer to model a bald spot treatment https://t.co/L4Ysb5YPTL— Alex Griswold (@HashtagGriswold) January 18, 2018
https://twitter.com/joelengel/status/954045147322470400
Terrible marketing.
"Take our word for it. Her hair looks gorgeous under her hijab."#HiCalLilGal https://t.co/GETeH8AtuO— ??HiCaliberLi'lGal?? (@HiCaliberLilGal) January 18, 2018
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