You cut away from your most hyped music performance for a Delta plug? What?! #GRAMMYs
— Zack Ward (@Zaaaaack) January 27, 2014
Heckuva job, CBS. After hyping the final music performance at the Grammys by Nine-Inch Nails, Queens Of The Stone Age, Dave Grohl, and Lindsey Buckingham, the network cut away to cram in some last-minute advertising time. Goodbye, rock. Hello, Delta.
— Three Oranges ??? (@ThreeOranges) January 27, 2014
Lindsey Buckingham, sorry we ran out of time! #WHATSUPWITHTHAT
— Travis Messer (@tsmesser) January 27, 2014
WTSF #Grammys ???!!! You cut away mid-closer for a Delta Airlines promo & credits?! F*uck you!
— Jennifer (@Draven1683) January 27, 2014
— RedEye (@redeyechicago) January 27, 2014
Some viewers believe the cutaway was to prevent some same-sex kissing from airing.
CBS producer: "JUST DON'T SHOW ANY GAYS KISSING!!!!" #GRAMMYs
— Jay LIT AF Adams (@Jayman_IWS) January 27, 2014
But CBS has pulled the end-of-show cutaways before. It’s all about the Benjamins. See: last year.
So freaking pissed off that Grammys ruined the finale! What I saw was great… before the Delta ads!
— Nancy Caffeinated (@nancyknows) January 27, 2014
I can't believe I watched the entirety of the grammys for a delta airlines commercial to be played over Nine Inch Nails performance.
— a pony covered in chainsaws (@cholsoo_) January 27, 2014