Blue Ivy, the one-year-old daughter of music diva Beyonce and rap mogul Jay-Z, was trending on Twitter Sunday night.

Screen shot 2013-03-25 at 12.38.43 AM

This photo of Bey and Blue in Brooklyn is what sparked the Twitter frenzy:

Everybody gotta chime in:

Conspiracy theorists abound:

Yup. Celebrity worship yields strange priorities.