Blue Ivy, the one-year-old daughter of music diva Beyonce and rap mogul Jay-Z, was trending on Twitter Sunday night.

Screen shot 2013-03-25 at 12.38.43 AM

This photo of Bey and Blue in Brooklyn is what sparked the Twitter frenzy:

Everybody gotta chime in:

https://twitter.com/Bdell1014/status/316025450054959104

https://twitter.com/illestDior/status/316046709677514754

https://twitter.com/DBoyTaughtMe/status/316048025124499457

Conspiracy theorists abound:

https://twitter.com/BO_OBx/status/316015879932497923

https://twitter.com/TavySmiley/status/316009735092580352

Yup. Celebrity worship yields strange priorities.

https://twitter.com/KapanduH/status/316053220613046272