Unbelievably ghoulish and repugnant. Worse, they added a winky face. Because a tragic massacre is a wink-worthy butt of jokes and a reason to try to profit and hawk dresses. Disgusting.
Twitter users agree and were quick to rightly call @CelebBoutique on the carpet.
https://twitter.com/NathanWurtzel/status/226379101269811200
https://twitter.com/NathanWurtzel/status/226380437294043136
Time to shut down http://t.co/F5blNqlk
— Stefan Becket (@becket) July 20, 2012
Guys, lay off @celebboutique, i have the #Aurora dress and it's really wonderful. Just kidding @celebboutique is clearly terrible
— Sam Stein (@samstein) July 20, 2012
https://twitter.com/CuffyMeh/status/226379444867190784
https://twitter.com/NathanWurtzel/status/226379612270231552
https://twitter.com/CuffyMeh/status/226380536132796416
Twitter is so discouraging today. Idiots. RT @celebboutique #Aurora is trending, clearly about our Kim K inspired #Aurora dress 😉
— Steve (@stevofarnham) July 20, 2012
https://twitter.com/wesleycase/status/226379152046039042
“Red Eye’s” Andy Levy calls it the worst tweet of the day. Indeed.
https://twitter.com/andylevy/status/226378302313619456
Go hawk your wares elsewhere, Celeb Boutique. Those with souls don’t find tragedies a cause for joking nor for profit.
Update: More disgusted reaction from those who have moral compasses to guide them.
https://twitter.com/BlitznBeans/status/226384430997073920
You are disgusting RT @celebboutique #Aurora is trending, clearly about our Kim K inspired #Aurora dress 😉 Shop: http://t.co/RByM1b5G
— Zak Bagans ??♂️ (@Zak_Bagans) July 20, 2012
Recommended
https://twitter.com/andylevy/status/226382031280566272
Unreal. Fireable. RT @celebboutique: #Aurora is trending, clearly about our Kim K inspired #Aurora dress 😉 Shop: http://t.co/14TgUf0N
— Charles Robinson (@CharlesRobinson) July 20, 2012
https://twitter.com/LachlanMarkay/status/226380353391194112
https://twitter.com/Kevin_Goldstein/status/226378794603266048
Dear @Twitter please suspened @celebboutique for making a mockery out of 13 deaths including a 6 year old and trying to make money off it.
— Ken Murray (@murraymaker) July 20, 2012
How To Make The Internet Hate You: Starring @celebboutique
— Jared Oban (@jaredoban) July 20, 2012
Be aware that if you don't think whoever is running the @celebboutique twitter should be fired for the Aurora tweet, you're a sociopath.
— CatsPolitics (@CatsPolitics) July 20, 2012
What the hell is this? @celebboutique jokes about #Aurora trending Bcuz of their Aurora Dresses? SICK. Shame on U #tcot pic.twitter.com/adDZNxkD
— AVSays (@AVquips) July 20, 2012
https://twitter.com/CuffyMeh/status/226384424361660417
https://twitter.com/DannyBrown/status/226382970527830016
Yes.
CelebBoutique may soon be trending and, thankfully, not in the good way. They are also getting the business on Facebook.
https://twitter.com/BostonBrander/status/226387533972512768
If you insist! http://t.co/fKhqzKCC RT @celebboutique Tag your Instagram photos with #CelebBoutique so we can find them
— Jason Pinter (@jasonpinter) July 20, 2012
People. DIED.
https://twitter.com/llondo/status/226385300446904320
Update: Celeb Boutique just deleted the tweet. Too late, soulless ghouls. All of Twitter already knows that you care more about hawking a dress than you do about people who died.
They now tweeted an “apology.”
https://twitter.com/celebboutique/status/226389454745649153
Oh, they “misunderstood.” Well, Twitter users don’t misunderstand: You are reprobates who sought to profit off of a tragedy.
https://twitter.com/celebboutique/status/226390298736066561
Really? Then why the winky face, Celeb Boutique? That indicates that you clearly knew that the trending topic was not about your dress.
Update: More faux apologizing.
We are incredibly sorry for our tweet about Aurora – Our PR is NOT US based and had not checked the reason for the trend, at that time our
— House of CB (@HouseOfCB) July 20, 2012
social media was totally UNAWARE of the situation and simply thought it was another trending topic – we have removed the very insensitive
— House of CB (@HouseOfCB) July 20, 2012
So, your social media team doesn’t know … how social media works? Not bloody likely.
tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused
— House of CB (@HouseOfCB) July 20, 2012
this was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. – CB
— House of CB (@HouseOfCB) July 20, 2012
Twitter isn’t buying what Celeb Boutique is again trying to soullessly sell.
YOU FAIL RT: «@celebboutique this was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation.»
— Patrick Chewing (@PdubTheTruth) July 20, 2012
https://twitter.com/FoolishReporter/status/226393122886791170
https://twitter.com/llondo/status/226393097976811520
@snarkandboobs The international social media team didn't know why a topic was trending worldwide? Where are they based, Mars?
— John Hayward (@Doc_0) July 20, 2012
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