Remember when the luxury brand 'Balenciega' advertised a children's line using leather, whips, bondage teddy bears and weird sexual imagery? They were totally blasted in media and many celebrities refused to wear the plan for years after. Apparently, the maker of baby products 'Frida' didn't learn a lesson from that.
Popular baby brand accused of ‘disgusting’ and ‘sexual’ marketing tactics after backlash: ‘This is absolutely appalling’ https://t.co/LxJFnYqlb4 pic.twitter.com/Js2uK5fPHF
— New York Post (@nypost) February 13, 2026
Popular baby care brand Frida Baby is currently under fire after old ads and packaging resurfaced on social media.
Perturbed parents are claiming that the company crossed a line with sexual tones on their products designed for infants — and some are even calling for a boycott.
“Sexual jokes to market baby products is actually sick and twisted,” one person wrote on X. “This is absolutely appalling and disgusting.”
One screenshot in the post features Frida’s 3-in-1 True Temp thermometer that has an illustration of the device alongside a baby’s bare bottom on the box. Frida’s caption read: “This is the closest your husband’s gonna get to a threesome.”
Another showed the brand’s 3-in-1 ear, forehead and touchless thermometer with the phrase “How about a quickie?” directly on the packaging.
The third image showed instructions for the brand’s humidifier, which was titled, “I get turned on easily.” And a fourth photo showed a box that said “I’m a [power] sucker.”
Obviously, adults buy these products, but save the 'adult' marketing for products not to be used with children or babies. Why is this hard?
At EveryLife, we believe children are gifts from God—and using adult vulgarity in baby marketing is not acceptable; we will always take a stand to protect their innocence and honor the families who raise them. https://t.co/NrRXZdTplf
— EveryLife (@everylife) February 13, 2026
Listen, I have purchased Frida products for friends having babies. Their baby booger thing is apparently amazing and so many Moms swear by it. Why don't companies understand they can really rest on the laurels of a quality product and it's not necessary to engage in shock and awe attention seeking behavior? People don't want sexual innuendo on product packaging for a baby thermometer. If someone has a baby, they clearly know about sex and what happens when you engage in it. They don't need further encouragement.
This is not funny at all. This is disgusting. Won’t be purchasing from this brand ever again. https://t.co/MMRtFKgZAf
— Tonya Hess (@TonyaMHess) February 13, 2026
No matter how good the products, I can't in good conscience, give my money to this company any longer. Particularly because they've heard the outrage and seen the comments on social media and they don't seem to care. They are basically giving their customers the proverbial finger.
The same people people that will say it’s not a big deal and will spite buy these products are the same people that support drag queen story hour and gay sex books in schools. Prove me wrong. https://t.co/fQWxB0yaiH
— Sleepy Poptart (@PoptartReborn) February 13, 2026
I won't be on the side of those people. Sorry, not sorry.
