“Feisty?” That’s probably not the right word for it.
Hawke & Co., an online clothing retailer “apparently” hires the worst social media people ever and they’re learning about it the hard way. Whoever was handling the company’s Twitter feed last night mocked a complaining customer for his number of followers. After the incident went viral @hawkeandco tweeted “some press is better than no press” and referred to the epic failure as a “social experiment.”
The offending tweets have been deleted but screenshots have been circulating all night.
@hawkeandco @cconti 'Feisty' is an interesting way of saying 'rude dickhead'
— Mr Neurosis (@bloodiedfox) October 19, 2014
@hawkeandco @cconti Feisty? Try asshole.Hope you're enjoying all the negative publicity that has gone well beyond his "320 followers"
— Sonya Iryna (@sonyairyna) October 19, 2014
@hawkeandco An apology only after @paulocoelho and his 9.5 million followers see the tweet? My 4 followers and I are done. #smh
— Lori Ibay (@lori_ibay) October 19, 2014
@hawkeandco @cconti "Apparently"? You come in to a complete PR disaster on Twitter and you use the word "apparently"?! Bizarre.
— Caimin (@caimin) October 19, 2014
Glad to share this charming missive from @hawkeandco — please RT for poor @cconti pic.twitter.com/AHCfGODREH
— Bill Prady (@billprady) October 19, 2014
ICYMI, online retailer @hawkeandco sells #badideajeans with #custserv response to a complaint. #whatnottodo pic.twitter.com/qVTMSS0bjK
— Tammy Gordon (@tammy) October 19, 2014
. @Wallshark84 @tammy @hawkeandco EPIC fail, not how you treat customers pic.twitter.com/1ZWOa96ZKT
— Scott Levy (@FuelOnline) October 19, 2014
Oh, the irony … the company has mostly fake followers.
The grand irony in all this? Click to see all of the fake followers that @hawkeandco bought! @cdrhoo @cconti pic.twitter.com/C46wwtvfQs
— Stacy Donovan Zapar (@StacyZapar) October 19, 2014
Turns out 87% of @hawkeandco's followers are fake. Prob bought by same guy. #glasshouses @cdrhoo @cconti @buzzfeed pic.twitter.com/3QShilhHpE
— Stacy Donovan Zapar (@StacyZapar) October 19, 2014
The story gets better – 19k followers only 39 real. If you want a lesson in how NOT to twitter check out @hawkeandco pic.twitter.com/XAg9otWaEk
— Meg Coffey (@TexanMeg) October 19, 2014
Oof.
Hawke & Co. is doing attempting to do damage control with a massive discount but people don’t seem to be buying.
https://twitter.com/hawkeandco/status/523827203621273600
@hawkeandco is that a joke? No one wants to buy from you as part of your pathetic "apology". Just as you said about your customer #entitled
— Kate Keck (@_katekeck) October 19, 2014
@hawkeandco lol apology for 320 followers? I think with re tweets it's gone around the world a few million times now and growing.#epicfail
— jason (@jasonoutten) October 19, 2014
@hawkeandco I wouldn't buy something at 99% off if it came from jerkoffs… All 16 of my followers agree.
— Oblee (@obleemusic) October 19, 2014
@hawkeandco I would truly advise you to hire a social media expert. Trying to gain profit from mess ups is a no no.
— Almost 40… So NO and Hell Nah (@SimplyYoso) October 19, 2014
We’re thinking that their first priority ought to be firing someone.
Join the conversation as a VIP Member