Women of Twitter agree: Reebok's new ad campaign sucks

Reebok, the struggling athletic shoe/apparel company, has a new ad campaign: billboards proclaiming “cheat on your girlfriend, not on your workout.”

Alas, it does not seem to be going over well:

https://twitter.com/#!/0402sgrl/status/181182909309386752

https://twitter.com/#!/AmandaA_Gibson/status/181090267762397184

https://twitter.com/#!/Rachael_Marcus/status/181776704128303104

Someone cared enough about this to set up a petition you can sign to protest the ads.

Exit question: What does it mean in Reebok-speak to “get after it”?

https://twitter.com/#!/Reebok/status/180805867220910080